NEW YORK—Ogilvy Public Relations Worldwide has hired Regina Ragone, a registered dietitian and food journalist, to deepen the agency’s strength in food and nutrition marketing. Ragone is based in the firm’s New York consumer marketing practice.
Formerly the food editor of Prevention, a leading health magazine, Ragone was responsible for the editorial direction as well as the design and content of the magazine’s food pages. She also created Prevention’s Family Table Mini-Cookbook.
Prior to joining Prevention, Ragone served as the test kitchen director for Ladies Home Journal and was the assistant manager at the global consumer food center of the Campbell Soup Company. From 1989 to 1996, Regina was a nutritionist for Family Circle magazine, where she oversaw the healthy cooking column and directed the Family Circle Cooking School.
Ragone “is working with our food clients on brand positioning, influencer outreach, behavior change, new dietary guidelines and future trend tracking,”says Barby Siegel, managing director of global consumer marketing at Ogilvy. “The fact that Regina can also put on her editorial hat is an added plus for helping clients craft messages and experiences that will resonate across audiences.”