SAN FRANCISCO—Ogilvy Public Relations Worldwide has hired Dirk Shaw as a senior vice president of its 360 Degree digital influence practice. Shaw is an experienced digital marketer and will oversee the strategic planning and creative deployment of social media.
Prior to joining Ogilvy PR, Shaw served as served as social media strategist for Vignette, designing and implementing social media and marketing strategies to enhance brand reputation, increase traffic to web properties and drive higher levels of visitor engagement for an enterprise software provider.
Shaw's previous work experience also includes serving as vice president of strategy and digital marketing with Macquarium, developing digital marketing and advertising solutions for several Fortune 500 clients. In addition, he co-founded a company called Aperio, developing digital business solutions and marketing strategies for a variety of clients.