LONDON—Ogilvy PR London has added two new technology clients: MTS, Russia’s largest mobile phone operator, and Taiwanese network storage solutions provider Infortrend. The firm’s London office will be instrumental in leading and coordinating global corporate technology PR campaigns including global messaging campaigns.
The corporate work for MTS, which services over 91 million subscribers in the fast growing Russian and CIS market, starts this month with account activities split between Ogilvy PR’s London and New York offices. The effort will focus on corporate and CEO reputation positioning with influencers in Europe and the U.S. to support the company’s investor relations agenda.
Covering seven countries in three regions, the Infortrend PR program will be led from Asia while the London office will be coordinating European network that include the U.K., France and Germany. Ogilvy was engaged on a project last December to promote Infortrend’s collaboration with animation studio Framestore on Universal Studios’ animated feature film The Tale of Despereaux.