NEW YORK—Ogilvy Public Relations Worldwide has added Alyssa Garnick and Tori Rappold to the consumer marketing practice in its New York headquarters.
Garnick joins as executive vice president, head of the New York consumer marketing practice bringing with her 15 years of experience in brand marketing. Prior to joining Ogilvy, Garnick was a senior vice president/ group manager at Ketchum where she worked on brands including Philips, IKEA, Hertz, Cadbury and Chase and was responsible for building and leading the lifestyle group. Additional agency experience includes roles with Burson-Marsteller and Edelman.
Prior to joining Ogilvy, Rappold was the director of public relations at Cynthia Rowley. Before that, she spent seven years at Burson-Marsteller Worldwide, where she was the director of the retail and fashion sub practice.
Rappold has worked on various fashion and retail brands including LL Bean, Barney’s New York and Gap.