Ogilvy Adds Virgin Atlantic Assignment
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Ogilvy Adds Virgin Atlantic Assignment

Ogilvy Public Relations Worldwide has been appointed by Virgin Atlantic Airways to handle media relations surrounding the company’s U.S. roadshow, "Virgin Across America."

Paul Holmes

NEW YORK, April 9—Ogilvy Public Relations Worldwide has been appointed by Virgin Atlantic Airways to handle media relations surrounding the company’s U.S. roadshow.  A 68-foot display truck, “Virgin Across America,” has been designed to showcase Virgin Atlantic’s investment in services and amenities for the Upper Class  cabin to travel agents, corporations, consumers and media.
Beginning on the April 27 kick off, visitors to the “Virgin Across America” attraction will experience the innovations and amenities in the Upper Class cabin. These include revolutionary sleeper seats; in-flight beauty therapists who offer face, neck and back massages; an onboard bar; and an Upper Class seating area with a lounge reflecting Virgin Atlantic’s unique Clubhouses. 
 
The account will be led by Lorra Brown, senior vice president of travel and tourism marketing at Ogilvy PR/New York, who had previously worked on the Virgin Atlantic account at Weber Shandwick Worldwide.
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