SHANGHAI—Following a competitive pitch against five agencies, Ogilvy PR has been named the retainer China PR agency for Harman Consumer Group, an affiliate of Harman International, a leading global provider of premium audio and infotainment solutions from brands including JBL, AKG, Harman Kardon, Infinity, Lexicon and Mark Levinson.
Ogilvy PR will conceptualize and launch an integrated communications campaign, including digital, offline events and traditional media approaches, to reach consumers across age groups, in order to enhance brand awareness of Harman’s consumer products and increase their market share in China. To demonstrate the sound and performance of Harman products, Ogilvy will design a series of parties which will be hosted by celebrity musicians, DJs and film directors in the metropolitan centers of China’s key cities.
Says Koay Chee Meng, VP and GM of Harman Consumer Group, Greater China, “We were impressed with Ogilvy PR’s acute understanding of the professional audio industry in China and the unique strategy it presented that will help us to connect with our consumers here. Ogilvy’s digital expertise and strong network in China were also important contributors to their strong pitch.”