Charting the future of public relations
Ogilvy, Edelman Lead Asia-Pacific Gold SABRE Nominations
Holmes Report
Holmes Report
News and insights from the global PR industry

Ogilvy, Edelman Lead Asia-Pacific Gold SABRE Nominations

Ogilvy and Edelman lead the way among the finalists for our 2013 Asia-Pacific SABRE Awards.

Holmes Report

SHANGHAI—Ogilvy and Edelman lead the way with  27 and 25 campaigns from across their respective Asia-Pacific networks among the finalists for our 2013 Asia-Pacific SABRE Awards—ahead of rivals including Hill+Knowlton Strategies (13 finalists) and Burson-Marsteller and Weber Shandwick (12 campaign each).

The finalists were selected from among a record haul of more than 1,000 entries from across the region, and the winners will be announced at the annual SABRE Awards dinner, to be held at the Mandarin Oriental Hotel in Shanghai on September 18.

There were plenty of local firms and midsize networks among the finalists too, with eight campaigns from technology specialist Text 100 and Chinese giant Blue Focus, and seven from Hong Kong-based Strategic Public Relations Group.

Other firms with multiple finalists include FleishmanHillard and Ketchum (six each); Fortune PR of Indonesia, Perfect Relations of India, and Waggener Edstrom (five each); and AKA Asia of Singapore and Qyvision PR of Indonesia (four each).

The SABRE Awards dinner, which will also recognize our Asia-Pacific Consultancies of the Year, will be preceded by a full-day conference—presented in partnership with Blue Focus and the China International Public Relations Association—featuring several industry leaders and including  a presentation to the winners of our Silver SABRE Awards for excellence in content creation.

Order forms for all events can be obtained from [email protected]

GEOGRAPHIC CATEGORIES 
AUSTRALIA/NEW ZEALAND
Connecting with Digital Parents: RAMS Invests in the Parenting Blogger Community
RAMS with IMPACT Communications

Enter from the Wings: A Mission to Grow Self Esteem for Individuals with Down Syndrome
e.motion 21 with 50 Kaliber

IBM Australia Truth Behind The Trends
IBM Australia with Text100 Australia

Making Australian Parents Say "OMG" About Office 365
Microsoft with Howorth, an Ogilvy PR company and [email protected]

Promoting Cultural Awareness Through Sport
Crescent Wealth with Sefiani Communications Group


GREATER CHINA
A Wonderland of Magic Oriental Herb
LIUSHEN with BlueFocus Integrated Marketing Communication

Helping Customers ‘Live Outside of the Box’
HP with FLEISHMANHILLARD CHINA

LeFun Run
Lenovo with BlueFocus

Pump It Forward (7 Square Meters of Love)
Johnson & Johnson China Ltd with VITAMINE

Taking Flight with Zuji: The 10th Anniversary Trip
Zuji Hong Kong with Waggener Edstrom Hong Kong


INDIAN SUB-CONTINENT
ENGAGING EMPLOYEES THROUGH A CHALLENGING TRANSITION
Quintiles Research (India) Private Limited

Indian Angel Network Campaign
Indian Angel Network with Genesis Burson-Marsteller

PUMA Creative Factory
PUMA India with Edelman India

Scaling Coca Cola Support My School Campaign from a ‘CSR good-to-do’ to a ‘must-do’ National Agenda
Coca Cola India with Perfect Relations Pvt Ltd

Shave or Crave P&G India with Corporate Voice Weber Shandwick
P&G India with Corporate Voice Weber Shandwick


JAPAN
The AXE Wingmen – Building the Confidence of Young Men in Japan
Unilever Japan with Edelman Japan

Evernote – Spreading the Word by Nurturing Creativity
Evernote Corporation with Kreab Gavin Anderson

Iki Iki Jinja
Nippon Boehringer Ingelheim with COSMO Public Relations Corp.

Reconstructing Miyagi
Miyagi Prefecture with Kreab Gavin Anderson

Spirit of Togetherness – Enhancing the Japanese Red Cross’s Communications Capacity – Japanese Red Cross Society (JRCS) with Dentsu Public Relations Inc.


KOREA
The All New Ford Fusion Launch in Korea
Ford Motor Company with Burson-Marsteller Korea

Happy Flight Campaign to Deliver Hope to Africa
Ministry of Foreign Affairs with Medicom

Jangmiran Foundation
Visa Korea with Edelman Korea

SK Telecom T World Launch
SK Telecom with Weber Shandwick

Swiss Pavilion at Expo 2012 Yeosu Korea
Presence Switzerland with Edelman Korea


SOUTH-EAST ASIA 
A Fresh Perspective on Clean Water
Lien AID with The Hoffman Agency Singapore

Arnott's Community Development Program
Arnott's with Burson-Marsteller

JOHNNIE WALKER JOIN THE PACT 2012 CAMPAIGN
DIAGEO ASIA PACIFIC with AKA ASIA

The Passport by Heineken
Asia Pacific Breweries Singapore with iris Singapore

Telenor: Delivering Success through a Differentiated Bid Offering in the Highly-Competitive Myanmar Telecoms Tender
Telenor Group with Burson-Marsteller and Mango Media


MULTI-COUNTRY (AT LEAST 2 COUNTRIES)
Hilton Huanying, Welcoming Chinese Travelers the World Over
Hilton Hotels and Resorts with Ketchum

Japan’s First LCC Spreading “Love & Peach” in the Asian Skies
Peach Aviation with Edelman Japan

LEGOLAND Launch Malaysia: From Zero To Hero
LEGOLAND Malaysia with Bell Pottinger

Making Sibos a Success
SWIFT with Bite

Mitigating the Shock of a Major Corporate Restructuring and Launching a New Growth Strategy Across Multiple Countries in APAC
Pacnet with FTI Consulting


REGIONAL (MORE THAN 5 COUNTRIES)
Asia Pacific SMEs Awareness Campaigns
The Executive Centre

Asian Cities Climate Change Resilience Network
The Rockefeller Foundation with APCO Worldwide

Elevating Lenovo's Corporate Image
Lenovo Asia Pacific with Text100 Global Communications

HP’s YouTube FanFest and Music Matters Live
HP with Edelman Public Relations

Lenovo Asia Pacific Crisis Readiness Project
Lenovo Asia Pacific with Text100 Global Communications


GLOBAL (LED OUT OF ASIA-PACIFIC WITH WORK IN OTHER REGIONS)
Chengdu Pambassador
Chengdu City with Ogilvy & Mather Asia/Pacific

Comprehensive Multi-Faceted Stakeholder Engagement, Both Internally and Externally, for the 2nd Largest M&A in APAC in Q1 2013
SapuraKencana Petroleum Berhad with FTI Consulting

Singapore Airshow 2012
Experia Events Pte Ltd with Hill+Knowlton Strategies


PRACTICE AREAS 
MARKETING TO CONUSMERS (EXISTING PRODUCT)
A Little Savings Goes a Long Way
Beijing Hyundai with MSLGROUP, Genedigi Group

Break Up with Clingy Food
Wrigley with Hill+Knowlton Strategies Australia

Cadbury's Happiness Ride Gets People Talking
Cadbury Dairy Milk with Text100 Malaysia

LEGO Festival of Play
LEGO Australia

NESCAFÉ: OPENING THE FRONT DOOR WHILE GUARDING THE BACK DOOR IN CHINA
NESCAFÉ with Ogilvy Public Relations Beijing


MARKETING TO CONSUMERS (NEW PRODUCT)
A Journal of the Plague Year
Para Site with FleishmanHillard

All-New Ford Focus Launch in Thailand
Ford Motor Company with WPP X Team

The Resurrection of Amkette with Eco TV
Amkette with Genesis Burson-Marsteller

Samsung Lights up the Sails: The Galaxy S4 Launch
Samsung with Edelman Public Relations

STARBUCKS VIETNAM - Opening in Rich Coffee Culture
Starbucks with AVC Edelman


INTEGRATED MARKETING
Change! The Bold & Experimental Spirit of ThinkPad
Lenovo with BlueFocus

Fundawear - A Durexperiment
Durex Australia (Reckitt Benckiser) with Frank PR Australia and Havas Worldwide Syd

Guinness HK Live Campaign
Guinness (Diageo) with Cohn & Wolfe-impactasia

Moveable Shape
P&G, VS Sassoon with Ketchum

REBRANDING AFTER A PREVIOUS FAILURE FOR A GLOBAL BRAND (EATING OUT)
Pizza Express with Perfect Relations Pvt Ltd


BUSINESS-TO-BUSINESS MARKETING
Building the Next Prime Development in Asia
Global Capital & Development with Ogilvy Public Relations Singapore

Helping Eli Lilly to build an Online Club for China’s Doctors
Eli Lilly & Co with Bite

Landsea Group – Takeover PR Campaign
Landsea Group with Hill+Knowlton Strategies Hong Kong

Titanic II – Raising Business and Public Interest in Asia Pacific
Blue Star Line – Titanic II with Hill+Knowlton Strategies Hong Kong

Volvo CE'S National Excavator Operator Contest
Volvo Construction Equipment with Edelman


CORPORATE IMAGE
Doers: Speak for the Man of Action Who Have a Dream 

FP Markets
FP Markets with H+K Strategies

Going for Gold with LI-NING
LI-NING  with FleishmanHillard China

Lenovo India Corporate Campaign
Lenovo India with Text100

The Ride Back Home
Lenovo with Ketchum Hong Kong


CRISIS/ISSUES MANAGEMENT
A Role for Coal
Tuas Power with Ogilvy Public Relations Singapore

GMAT To Be Included as a Recognised Entrance Exam for MBA Aspirants in India by the AICTE
Graduate Management Admission Council® (GMAC)

Haze in Riau
PT. Provident Agro Tbk with Qyvision PR INDONESIA

Horsemeat Crisis? Balls. Riding on Honesty and Humour for a Winning Message
IKEA Singapore with Huntington Communications Pte Ltd

Sinopec’s HK Plastic Pellets Crisis Management
Sinopec with Bruncswick Group 


COMMUNITY RELATIONS
A Millennial Paradox: Titan Industries' 25th Anniversary
Titan Industries Limited with Edelman India

The Fishes of Friendship Campaign – Singapore Pavilion at Expo 2012 Yeosu Korea
Ministry of The Environment and Water Resources of Singapore(MEWR)   with INR, Seoul, Korea

Gardens by the Bay
Gardens by the Bay with Hill+Knowlton Strategies

Peace in Aceh (EU Public Awareness Video)
The European Union Delegation to Indonesia with Edelman Indonesia

Promoting Cultural Awareness Through Sport
Crescent Wealth with Sefiani Communications Group


PUBLIC AFFAIRS/GOVERNMENT RELATIONS
Building A Dream Into A Reality
Key Stakeholders in Iskandar Malaysia with Bell Pottinger

“Chicken Foster” (Safe, Healthy, Perfect, Halal) (Bahasa: “Ayam Asuh (Aman, Sehat, Utuh, Halal)”)
Department of Marine and Agriculture of Jakarta Provincial Government with Qyvision PR INDONESIA

Home Affairs Bureau’s Recognition Scheme for Provision of Pro Bono Legal Services
Home Affairs Bureau of the Hong Kong Government with APCO Worldwide

Regional Resident Attraction Programs White Paper
Evocitie with SenateSHJ

Shame On Us
WWF (Thailand) with Ogilvy Public Relations Worldwide


PUBLIC EDUCATION
Becoming Better Pet Owners Online: The Mars Petcare Academy
Mars Petcare with Edelman China

Nirmal Bharat Yatra (The Great WASH Yatra)
Quicksand Innovation Consulting with PR Pundit

Promoting Home-Cooked Meal to Ensure the Health of Indonesian Kids
Tupperware Indonesia with Fortune PR

Selling Health to Singaporeans
Singapore Health Promotion Board with Waggener Edstrom Singapore

The Singa Project - Singapore
Singapore Kindness Movement with Strategic Public Relations Group


FINANCIAL COMMUNICATIONS
A ROCK ‘N’ ROLL TENDER OFFER
Gibson Guitar with Edelman Japan

Beijing Tong Ren Tang Chinese Medicine’s Initial Public Offering Financial Communications Campaign Beijing Tong Ren Tang Chinese Medicine Company Limited with Strategic Public Relations Group

FP Markets
FP Markets with H+K Strategies

HSBC Family Wealth Management Campaign
HSBC with Burson-Marsteller

Making Singyes Solar The Investors' Choice
China Singyes Solar Technologies Holdings Limited with Ketchum Hong Kong


EMPLOYEE COMMUNICATIONS
Break Up with Clingy Food
Wrigley with Hill+Knowlton Strategies Australia

Diageo Hands UP for the Environment Internal Communications Campaign
Diageo with AKA Asia

EM Asia Games - Further, Faster, Stronger: A Pfizer Employee Communications Campaign
Pfizer EM Asia with Edelman Hong Kong

Spirit of Togetherness – Enhancing the Japanese Red Cross’s Communications Capacity
Japanese Red Cross Society (JRCS) with Dentsu Public Relations Inc.

Unleashing the Power of One
UEM Sunrise with Ogilvy Public Relations Singapore

 
CAUSE-RELATED MARKETING
Bring Happiness Home: A PR Campaign Aroused Huge Social Movement
PepsiCo China with BlueFocus

Longines Hong Kong Masters
EEM Asia with Ogilvy Public Relations Hong Kong

Pump It Forward (7 Square Meters of Love)
Johnson & Johnson China Ltd with VITAMINE

The MILO Breakfast Movement
Nestlé with FleishmanHillard

Unleashing the Potential of an Economic Powerhouse
World Islamic Economic Forum (WIEF) Foundation with Ogilvy Public Relations Singapore


CORPORATE SOCIAL RESPONSIBILITY
Be Bold Stop Bullying
Facebook with n2n communications

Color, Way of Love
Nippon Paint China with GolinHarris

Moms for Playgrounds P&G India with Corporate Voice Weber Shandwick
P&G India with Corporate Voice Weber Shandwick

Sinopec’s HK Plastic Pellets Crisis Management
Sinopec with Bruncwick Group

Using Education to Bridge Barriers Huawei Technologies with Corporate Voice Weber Shandwick
P&G India with Corporate Voice Weber Shandwick


CORPORATE MEDIA RELATIONS
Coca-Cola Corporate Launch in Myanmar
The Coca-Cola Company with Mango Media Myanmar and Burson-Marsteller

LEGOLAND Launch Malaysia: From Zero To Hero
LEGOLAND Malaysia with Bell Pottinger

Make Your Own Way
LI-NING with FleishmanHillard China

Panasonic Gobel Awards
Panasonic with Burson-Marsteller

Think Celebrates 20 years
Lenovo China with Text100 China


PRODUCT MEDIA RELATIONS
The Block: If These Walls Could Talk
Ancestry.com.au with Howorth, an Ogilvy PR company

Eclipse Chewy Mints "Chew Your Way To Fresh"
Wrigley's with H+K Strategies

HP IITO Launch 
HP with FleishmanHillard China

Making Australian Parents Say "OMG" About Office 365
Microsoft with Howorth, an Ogilvy PR company and [email protected]

Nitrocharge Lighting Game
adidas with Burson-Marsteller


DIGITAL CAMPAIGN
Air New Zealand "Convincing the Kiwi Skeptic" Campaign
Air New Zealand with(H+K Strategies

Dreyer's Moments
Nestlé Singapore - Dreyer's with [email protected]

Enter From the Wings: A Mission to Grow Self Esteem for Individuals with Down Syndrome
e.motion 21 with 50 Kaliber

Finding a Place in the Heart of GenY
Samsung (China) Investment Co., Ltd with MSLGROUP, Genedigi Group

The Passport by Heineken
Asia Pacific Breweries Singapore with iris Singapore


SOCIAL MEDIA CAMPAIGN
Adobe ANZ and Quiksilver’s “Design Our Line” Facebook Competition
Adobe with Bite

FANTA Unbottle the Fun
FANTA Australia with Pulse Communications, an Ogilvy Public Relations company)

LeFun Run
Lenovo with BlueFocus

Making Nestlé Top BenNaNa in China
Nestlé with Ogilvy Public Relations Beijing

Milo Taps into the Sina Weibo Community
Nestlé with Strategic Public Relations Group


MARKETING TO MEN
A Little Savings Goes a Long Way
Beijing Hyundai with MSLGROUP, Genedigi Group

The AXE Wingmen – Building the Confidence of Young Men in Japan
Unilever Japan with Edelman Japan

Shave or Crave P&G India with Corporate Voice Weber Shandwick
P&G India with Corporate Voice Weber Shandwick


MARKETING TO WOMEN
All in for #mygirls
adidas with Burson-Marsteller

Allen Solly Dress Fest
Allen Solly with Blogworks

Chando Conquers Cannes Festival
Chando with Shanghai @PR Consulting Co., Ltd

Dove Masterbrand Campaign 2012
Unilever: Dove with GolinHarris

Wipeout
Unilever – DiG with [email protected]


MARKETING TO YOUTH
Creating Participants from Spectators
Fashion Design Council of India with Corporate Voice Weber Shandwick

From Geek to Chic: A Star Product Driven Brand Reshaping Campaign of Lenovo——Lenovo IdeaPad Yoga Convertible PC Launch Campaign
Lenovo Group with Blue Focus Digital Marketing Agency

GET YOUR FRIENDS HELP TO BUY THE LEPHONE FOR FREE 

Groupon Concept Store Launch Campaign
Groupon Hong Kong with FleishmanHillard Hong Kong

Over 1 Million Served: Big Data Fuels China's Appetite for McBreakfast
McDonald's China with Weber Shandwick


INDUSTRY SECTORS 
AUTOMOTIVE
The All New Ford Fusion Launch in Korea
Ford Motor Company with Burson-Marsteller Korea

Experience the Beyond
Land Rover China with Shanghai Bluefocus Integrated Marketing Communication

Ford Endeavour- NGC Partnership
Ford with Team Ford WPP

Get Smart at Ford HQ - A ‘Dipped in Blue’ Immersion Event
Ford Australia with Pulse Communications

Mahindra Racing
Mahindra Group


FOOD AND BEVERAGE
#PLANWBOOST AT SOCIAL MEDIA WEEK
DIAGEO ASIA PACIFIC with AKA ASIA

Budweiser, Taking Pole Position in Premium Beer
AB InBev with FleishmanHillard China

Launch of The Providore brand in Singapore
The Providore with Epic Public Relations

Pepsi Change the Game
Pepsi with Genesis Burson-Marsteller

Skittles "Summon the Rainbow"
Mars with Ketchum


FASHION AND BEAUTY 
All About the Shirt
adidas Taiwan Limited with Ogilvy Public Relations Taiwan

Launch of Flagship Store in Mumbai
Christian Louboutin with PR Pundit

Lee Night Sides
Lee Jeans with Ogilvy & Mather Shanghai

L'Oreal Thailand 'Beautiful Tomorrows' Programme
L'Oreal Thailand with Hill+Knowlton Strategies, Thailand

The Mary Kay Beauty Contest
Mary Kay with Ogilvy & Mather


TRAVEL AND LEISURE
Being Silly for a Serious Cause – Carnival Cruise Lines supports Red Nose Day
Carnival Cruise Lines with Pulse Communications, an Ogilvy PR company

Increasing Tourist Arrivals to South Africa from India
South Africa Tourism with Avian Media

Jetstar's Feng Shui of Flying
Jetstar with AKA Asia

My Big 'Fact' Indian Wedding: The Taj Wedding Barometer
The Taj Group of Hotels with Edelman India

Rebranding Citilink from Scratch to National Leadership in Two Years
Citilink Indonesia with Fortune PR


ENTERTAINMENT
A ROCK ‘N’ ROLL TENDER OFFER
Gibson Guitar with Edelman Japan

DYNAM – Setting Sights on the World Stage
DYNAM JAPAN HOLDINGS Co., Ltd. (6889.HK) with Strategic Public Relations Group

Nice and Easy
TelkomVision Indonesia   with Qyvision PR INDONESIA

Unleash Your Senses: Heineken Presents Sensation
Heineken with Era Ogilvy

USING MYTHOLOGY TO POWER A NEW ENTERTAINMENT CHANNEL INTO TOP POSITION IN INDIA’S CROWDED ENTERTAINMENT LANDSCAPE
Life OK with Perfect Relations Pvt Ltd


RETAILTERS
All in for #mygirls
adidas with Burson-Marsteller

BP Pink Pulp
BP Australia with Ogilvy Public Relations
Charting a Course for Atlas Sound & Vision
Atlas Sound & Vision with The Hoffman Agency

Horsemeat Crisis? Balls. Riding on Honesty and Humour for a Winning Message
IKEA Singapore with Huntington Communications Pte Ltd

Local Measure ‘Starbucks’ Social Index
Local Measure with Espresso Communications


RESTAURANTS AND FOOD SERVICE
Back to Basics: Starbucks Espresso Journey
Starbucks Coffee Japan, Ltd. With Dentsu Public Relations Inc.

Continuing Rise of a Legend
Tsui Wah Holdings Limited with Strategic Public Relations Group

i’m Amazing
McDonald’s Restaurants (Hong Kong) with Hill+Knowlton Strategies Hong Kong

McDonald’s National Breakfast Day in Hong Kong
McDonald’s Restaurants (Hong Kong) with Hill+Knowlton Strategies Hong Kong

Starbucks India : Brewing a Media Storm
Starbucks India with Edelman India


CONSUMER PRODUCTS
AXE Anarchy
Unilever AXE with Edelman Indonesia

Campaign Promoting Blood Donation as a Part of Healthy Lifestyle
Tupperware Indonesia with Fortune PR

Launch of Colgate Optic White
Colgate-Palmolive Marketing Sdn Bhd with essence Burson-Marsteller

LG White Goods Microfilm
LG with Waggener Edstrom Hong Kong

Nike gets China Running
Nike Running with Weber Shandwick


CONSUMER HEALTH
Cheer for Champions P&G India with Corporate Voice Weber Shandwick
P&G India with Weber Shandwick

The Coca-Cola Foundation Rope Skipping STAR Program
The Coca-Cola Foundation with Powell Tate

INCREASE ACCEPTANCE AMONG MOTHERS ABOUT A PRODUCT RARELY TALKED ABOUT
Marico with Perfect Relations Pvt. Ltd.

Latisse Enters Taiwan’s Medical Cosmetology Market
Allergan Pharmaceuticals Taiwan Co. Ltd. with Strategic Public Relations Group

Pump It Forward (7 Square Meters of Love)
Johnson & Johnson China Ltd with VITAMINE


PHARMACEUTICAL
The Bristol-Myers Squibb 30th Anniversary
Bristol-Myers Squibb (BMS) China and Sino-American Squibb Pharmaceuticals Co., Ltd (SASS) with APCO Worldwide

Harnessing Support to Save Australia's Horses from the Deadly Hendra Virus
Zoetis (formerly Pfizer Animal Health) with Weber Shandwick

Iki Iki Jinja
Nippon Boehringer Ingelheim with COSMO Public Relations Corp.

Medicines Milestones / Facing the Health of Australians
Medicines Australia with SenateSHJ

The Pollie Skin-Check Day
LEO Pharma with H+K Strategies


HEALTHCARE PROVIDERS/MEDICAL TECHNOLOGY
Australian Launch of iBGSTAR®
Sanofi Aventis with Edelman Public Relations

COPD Clinic: First-of-its-Kind iPad app for General Practitioners Gives Patients Two Doctors In One
Boehringer Ingelheim with Edelman Japan

Dettol Antiseptic Liquid
Reckitt Benckiser with Integral PR

Friends Furever
Bayer Animal Health with H+K Strategies

Run for Love
Johnson Health Tech. Co.,  Ltd. with Ogilvy Public Relations, Taipei


INDUSTRIAL/MANUFACTURING
113 Years Young: Rebranding AG&P
AG&P with Burson-Marsteller

A Role for Coal
Tuas Power with Ogilvy Public Relations Singapore

Comprehensive Multi-Faceted Stakeholder Engagement, Both Internally and Externally, for the 2nd Largest M&A in APAC in Q1 2013
SapuraKencana Petroleum Berhad with FTI Consulting

Inspire Employees to Live the New Brand Promise- Better Chemistry Better Life
Everlight Chemical with Ogilvy Public Relations Taipei

Rowland - SMI community relations 
(Rowland Pty Ltd)


TECHNOLOGY (CONSUMER)
A New Platform, A New Stage: MayDay+1
Google with Era Ogilvy Public Relations

Evernote – Spreading the Word by Nurturing Creativity
Evernote Corporation with Kreab Gavin Anderson

Fashionably Bold
BlackBerry with LEWIS PR

Know Google via Weibo
Google China with Strategic Public Relations Group

Micromax -An Indian Brand Taking on Major Industry Players
Micromax with Genesis Burson-Marsteller


TECHNOLOGY (B2B)
HP World Tour - Build a Better Enterprise
HP with FleishmanHillard China

IBM Australia Truth Behind The Trends
IBM Australia with Text100 Australia

Microsoft- Innovation from Students to Startups
Microsoft with Howorth, an Ogilvy PR company

Number 1 in Share of Voice
HCL Technologies with Six Degrees PR

Qlik-ing with the Right Audience
QlikView South East, North Asia (SENA) with The Hoffman Agency


TELECOMMUNICATIONS
A Social Relay for Clean Online Communications
SK Telecom with Edelman Korea

Batik TBIG, Corporate Indentity
PT. Tower Bersama Infrastructure, Tbk (TBIG) with Qyvision PR Indonesia

GETTING THE YOUNG TO PREFER INDIA’S NO.1 TELECOM BRAND
Airtel with Perfect Relations

SK Telecom T World Launch
SK Telecom with Weber Shandwick

Virgin Mobile - Fair Go Bro
Virgin Mobile Australia


FINANCIAL AND PROFESSIONAL SERVICES
Boosting Oversubscription to 4,000% for a New Category of Company in Indonesia Stock Exchange
PT Dyandra Media International (IDX: DYAN) with Fortune PR

Driving ‘Financial Awareness’ for Indian Urban Women
HDFC Life

Launch of Universal Credit Rating Group in Hong Kong Paves the Way for Reform of the Global Credit Rating Market
Dagong Global Credit Rating Co. Ltd. with Ketchum Hong Kong

Prudential TVC Star Search
Prudential Indonesia with Edelman Indonesia

Raising the Advocacy Profile of The Tax Institute in Australia
The Tax Institute with Sefiani Communications Group


PUBLIC SECTOR/GOVERNMENT
CIC Hong Kong’s First Zero Carbon Building
Construction Industry Council with Edelman Hong Kong

Raising Indonesia’s Healthier Generation Through School Meals Quality Improvement
PT Sari Enesis Indah with Fortune PR

Selling Health to Singaporeans
Singapore Health Promotion Board with Waggener Edstrom Singapore

Swiss Pavilion at Expo 2012 Yeosu Korea
Presence Switzerland with Edelman Korea

World Conference on Tobacco or Health
Singapore Health Promotion Board with Waggener Edstrom Singapore


ASSOCIATIONS
Associations Entry
EWA with SSHJ

Germany and India 2011-2012: Infinite Opportunities
The Goethe-Institut and Max Mueller Bhavan (MMB) with Avian Media

The Hong Kong Association of Banks Community Exhibition
The Hong Kong Association of Banks with Hill+Knowlton Strategies Hong Kong

Talk Into Action: Executive Women Australia
Executive Women Australia with SenateSHJ

Three More Ways With Chestnuts
Chestnuts Australia with IMPACT Communications


NOT FOR PROFIT
Baidu Charity One Hour
Baidu with BlueFocus PR Consulting

Beyond the Hour 2012
Earth Hour with Genesis Burson-Marsteller

Budo for Peace - International Launch
Budo for Peace with Text100 Australia

National Palliative Care Week 2013
Palliative Care Australia with SenateSHJ

Spark The Rise
Mahindra Rise with Blogworks
 

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