Ogilvy Expands Digital Influence Practice
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Ogilvy Expands Digital Influence Practice

Ogilvy Public Relations Worldwide has expanded its 360° Digital Influence team, naming Virginia Miracle as SVP and head of digital strategy and Adriana Gascoigne as VP of digital strategy in California.

Paul Holmes

NEW YORK—Ogilvy Public Relations Worldwide has expanded its 360° Digital Influence team, naming Virginia Miracle as senior vice president and head of digital strategy and Adriana Gascoigne as vice president of digital strategy in California.

Miracle will be based in Washington, D.C., and will oversee the team's creative employment of the power of personal media to influence brand experiences online. Prior to joining Ogilvy, Miracle served as director of word of mouth marketing with Brains on Fire, a naming and identity agency, where her responsibilities included heading up the client services organization, leading the developing word of mouth marketing practice group. Previously, Miracle served in corporate strategy, online advertising, and word of mouth marketing with Dell.

Gascoigne, based in Ogilvy PR's San Francisco office, will spearhead digital word of mouth and social media strategy for California. Most recently, She served as vice president of FutureWorks Media. She also writes for her own, daily tech blog, is the founder of Girls in Tech, an organization that caters to influential young women working in the technology industry.

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