Ogilvy Expands Into Italy in Partnership with Aida
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Ogilvy Expands Into Italy in Partnership with Aida

Aida Partners, a Milan-based public relations firm, is joining the Ogilvy Public Relations Worldwide network and will be re-named Aida Partners Ogilvy PR.

Paul Holmes

MILAN—Aida Partners, a Milan-based public relations firm, is joining the Ogilvy Public Relations Worldwide network and will be re-named Aida Partners Ogilvy PR.

 

Aida Partners was founded in 1995 by Alessandro and Gianna Paciello, respectively president and vice president. In 2000 a third partner, Marco Delle Donne, joined as managing director, and today the agency has a staff of 30 professionals and a client list that includes Beiersdorf, Bialetti Industrie, Easyjet, Fondazione L. Bonduelle and Fondazione FMR-Marilena Ferrari, Gran Visconti Palace, Interdis, Novaterra Zeelandia, Promelec, Remington, Skype, Syngenta and Varta.

 

According to Paciello, the firm was attracted to Ogilvy because of “its ability to anticipate global and local trends in support of our clients in

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