NEW YORK—Ogilvy Public Relations Worldwide has entered into a worldwide strategic partnership with Austin -based Knowledge Capital Group, an authority in the field of industry analyst relations. Through the alliance, Ogilvy PR will be able to offer KCG’s products and methodologies to both new and existing clients.
“Ogilvy PR’s technology practice is always looking for opportunities to bring innovation to its clients,” says Luca Penati, managing director of the practice. “In order to provide those novel capabilities, it is essential we create teams with the right mix of expertise, including deep vertical industry knowledge. KCG is unparalleled in the field of industry analyst relations, and their vast knowledge and expansive list of unique services will broaden our ability to give our clients the competitive edge they need.”
With expertise in technology areas including enterprise software, services, telecommunications and hardware, as well as in key vertical markets like financial services and healthcare, KCG’s resources will add to Ogilvy PR’s integrated approach. The agency already provides its clients with analyst relations services, but the partnership will expand those offerings, helping clients to develop strategic analyst relations programs and prepare for tours and events, as well as dissect and measure analyst coverage.
KCG’s worldwide client list includes: Adobe, Avaya, Bell Canada, British Telecom, Cisco, CSC, Dell, EDS, HP, IBM, Microsoft, Oracle, SAP, Sun, Symantec, Tata Consulting, Verizon and Xerox