ULAANBAATAR—Ogilvy Public Relations Worldwide has signed an exclusive strategic alliance with Breakthrough PR, one of the first public relations firms in Mongolia. The alliance has been formed to leverage Breakthrough PR’s local expertise and Ogilvy PR’s extensive global network to explore opportunities in the rapidly growing Mongolian market.
In February 2011, Citigroup analysts added Mongolia to their list of Global Growth Generators, countries “that stand out in terms of their potential growth” from 2010 to 2050. According to the Mongolian Stock Exchange, 336 companies were listed on the exchange last year with a total market capitalization of approximately $1 billion. The IMF estimates that once large mines begin full-scale production in Mongolia, the sector could propel growth at rates of more than 25% in the next three years.
The strategic alliance is an exclusive arrangement through which Ogilvy will work with Breakthrough PR on public relations and public affairs for multinational and domestic companies, enterprises or institutions operating in Mongolia. Breakthrough PR will also have access to Ogilvy & Mather Group’s broader global network to support Mongolian firms or public entities with an interest in broadening their reach beyond the country.
Founded in Ulaanbaatar, Mongolia in early 2008, Breakthrough PR specializes in corporate public relations and development communications, which integrates communications and outreach with development goals. The firm provides a range of PR-related services including corporate communications, media relations and training, stakeholder engagement, event management, social media and marketing communications.