CHENGDU—Ogilvy & Mather China has launched Apex Ogilvy, a new joint venture with Chengdu-based Apex Communications, one of the leading integrated marketing agencies in western China. The joint venture gives Ogilvy a majority share in the Chinese agency.
Established in 1993 and acquired by WPP in 2006, Apex has developed capabilities in brand consulting, location branding, digital and advertising and has worked with clients such as the Chengdu Municipal Government, Sichuan Toyota, Chinese spirits brand Guojiao 1573, Chengdu OCT Real Estate and the hugely popular Mengniu Yogurt Super Girl Contest, the mainland Chinese version of Pop Idol.
The cooperation will enable Ogilvy to further extend its network into China?s second tier cities and add a wealth of knowledge and insight into consumer and business cultures in Sichuan province. The JV expands Ogilvy & Mather?s presence in Greater China to more than 15 agencies1 in 17 cities.
Existing Apex chairman and general manager Jianxiu Fan will continue to serve in the top role, reporting to T.B. Song, chairman of Ogilvy & Mather Greater China.