BEIJING—Ogilvy Public Relations Worldwide has partnered with the Joint United Nations Programme on HIV/AIDS (UNAIDS) to launch two reports in China ahead of World AIDS Day.
In Shanghai, UNAIDS launched a new report entitled UNAIDS Outlook 2010 that explores new ways to use the data collected in the AIDS Epidemic Update 2009 companion report, which provides the latest global and regional epidemiological data, HIV estimates and trends. This marked the first time that UNAIDS has launched its yearly report in China.
In Beijing, UNAIDS, in partnership with the Ministry of Health and the Marie Stopes International “Positive Talks” project, hosted a press conference on the Stigma and Discrimination Experienced by People Living with HIV in China. The report is based on a survey of more than 2,000 respondents living with HIV in China and is the first of its kind in China.
To broaden the awareness and influence of the reports and related events, UNAIDS tasked Ogilvy PR with managing the launch events in Shanghai and Beijing, including media relations activities.