WASHINGTON, D.C.—Ogilvy Public Relations Worldwide has become the latest firm to launch a new digital marketing offering, 360 Degree Digital Influence, designed to help clients navigate an increasingly complex and rapidly changing digital environment. The new offer combines the full range of the agency’s interactive marketing and design services with the communications expertise of PR professionals from across the Ogilvy global network.
“The growth of personal media—blogs, wikis, podcasting—combined with the exploding importance of search have kept us busy throughout the year,” says John Bell, creative director of Ogilvy PR and originator of 360 Degree Digital Influence. “We actually see these trends as part of an overall shift in digital influence.”
The 360 Degree Digital Influence program offers clients a clear understanding of how their brand or issue is perceived in the digital world and provides the “road maps” needed to engage and influence key audiences.
The program is comprised of two parts, Digital Influence Mapping and Digital Influence Engagement. The mapping component illustrates how a client is viewed across the digital space while simultaneously uncovering new opportunities to influence target audiences. Engagement provides the strategies and solutions necessary to connect with customers and constituencies across the digital spectrum.
The offering will be based in Washington, D.C., and Hong Kong with digital influence leaders stationed across North America, Europe and Asia.