WASHINGTON, D.C.—The 360° Digital Influence practice at Ogilvy Public Relations Worldwide has launched Insider Circle, a new influencer activation platform that allows brands to build and scale relationships with key brand influencers, including influential bloggers, Twitter users, brand fans and loyal customers, and measure the performance of social activation campaigns.
Insider Circle allows those brands to make exclusive, shareable content and offers available to a select group social media influencers in categories important to the brand.
Insider Circle is already being used by major brands, including IBM and Kodak’s Smile Ambassador blogger outreach program for its Time to Smile campaign. According to Kathleen Shay, marketing manager of IBM Smart Business U.S., “This scalable approach to engaging social media influencers is a natural fit with the Smart Business group at IBM. We’re adopting the same type of forward thinking in introducing a new easy-to-use product offering for SMBs. The bottom line is that we’ve already started to build valuable social media influencer relationships through the 2-month old program.”