MOSCOW—SPN Granat, Ogilvy Group Russia and Ogilvy Public Relations Worldwide have launched SPN Ogilvy Public Relations Worldwide in Moscow and Saint Petersburg, bringing all of SPN Granat’s public relations functions together under the new SPN Ogilvy PR brand. The new operation will provide public relations and public affairs services and allow clients in Russia access to integrated marketing and corporate branding strategies in conjunction with Ogilvy’s advertising and other units.
According to Leonid Shutov, head of country for the Ogilvy Group Russia: “Both our international client base and local businesses increasingly recognize the benefits of fully integrated marketing communications. We share a number of clients already where SPN Ogilvy PR provides professional public relations strategy and implementation services.”
As a member of the Ogilvy PR network, SPN will have access to international best practice, technologies and talent development. Ogilvy PR runs a regional training plan for its Europe, Africa and Middle East Region. SPN Ogilvy’s clients will also have access to offices in more than 60 markets around the world.
SPN Granat was founded 10-years ago, has offices in Moscow and Saint Petersburg, and employs more than 100 professionals. Its clients include Cable & Wireless, DuPont, Ford, Nokia and Swatch.
Says Matthew Anderson, Ogilvy PR’s chief executive for Asia and Pacific and EAME: “Ogilvy PR represents a number of the world’s most valuable brands whose boards and CEOs know that the Russia, China and India not only have faster growth rates but also will eventually overtake the GDP of major Western economies. SPN Ogilvy PR now gives us the leading PR presence in these three critical markets.”