Ogilvy Leads Way With 17 Asia-Pacific SABRE Nominations
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Ogilvy Leads Way With 17 Asia-Pacific SABRE Nominations

Ogilvy leads the way with 17 finalists in the Asia-Pacific SABRE Awards , followed by Weber Shandwick Worldwide and Text 100.

Holmes Report

HONG KONG—Ogilvy Public Relations Worldwide leads the way with 17 finalists in the Asia-Pacific SABRE Awards competition, followed by Weber Shandwick Worldwide and Text 100 with 12 each.

Those entries are among more than 150 finalists selected from more than 550 entries to the second Asia-Pacific SABRE Awards competition. The winners will be announced at the first annual Asia-Pacific SABRE Awards competition, which will be held in September at a venue and date to be announced later this week.

Several other firms have multiple finalists, including Burson-Marsteller, Edelman and Hong Kong-based Strategic Public Relations Group (nine nominations each); Hill & Knolwton (eight nominations); MSL Group, India’s Perfect Relations, Porter Novelli (including The PRactice), Waggener Edstrom and WPP (five); Fleishman-Hillard and SHJ of Australia and New Zealand (four); and APCO Worldwide, Bite Communications, GolinHarris, and Korea’s KPR Associates (three each).

The complete list of finalists is as follows:

GEOGRAPHIC
AUSTRALIA/NEW ZEALAND

VFR TRAVEL VACCINES
Sanofi Pasteur with Hill & Knowlton Australia

Huggies MumInspired Grant Program: Tapping Inventive Mums to Source Product Innovation
Kimberly Clark Australia with Pulse Communications (Ogilvy PR Australia)

Carlton Draught Wagyu Beef, Made from Beer
Carlton Draught with Pulse Communications (Ogilvy PR Australia)

Australia's Cholesterol Crossroads
Baker IDI Heart and Diabetes Institute with SHJ

Evocities
Evocities with SHJ


GREATER CHINA

A Lifetime Commitment to Safety
Goodyear China with Ogilvy Public Relations Shanghai

Delivering the "Social Smarts" for Qualcomm China
Qualcomm with Burson-Marsteller

Light Up Japan
SBI Holdings, Inc. with Strategic Public Relations Group

California Almonds Integrated marketing 2010-2011
Almond Board of California with Hill & Knowlton China

Be The Eye Care Expert
Transitions with Text 100 China


INDIAN SUB-CONTINENT

Shave Sutra: Shave India Movement 3
P&G Gillette (India) with Corporate Voice | Weber Shandwick

Every One
Save The Children (India) with Corporate Voice | Weber Shandwick

The Vibrant Gujarat 2011 Summit
Government of Gujarat with APCO Worldwide

Go Pistachio for Healthy Living
Paramount Farms with Edelman

Rebranding Star Plus Building Relevance with Modern India and Driving Audience Growth
Star Plus with MSL Group and Hanmer MSL


JAPAN

Dancing from Disaster: Road to Recovery from Fukushima
Joban Kosan Co., Ltd. with Dentsu Public Relations Inc.

Tackling Infertility in Japan
Merck Serono with Burson-Marsteller

Project for Children's Security and Safety
Japan Copper Development Association

Together with Japan
Meat & Livestock Australia with Kreab Gavin Anderson

AMDD Public Awareness Program
American Medical Devices and Diagnostic Manufacturers' Association (AMDD) with COSMO Public Relations Corporation


KOREA

Seoul International Financial Hub Marketing and Public Relations Campaign
Seoul Metropolitan Government - Investment Promotion Division with KPR & Associates, Inc.

Dream Plane with Post-it Super Sticky Notes
3M Korea with KPR & Associates, Inc.

Hopeful Global Village of DAUM
DAUM Communications with INR

2010 National Population and Housing Census Campaign
Statistics Korea with Edelman

G20 Seoul Summit 2010 Digital Communication
The G20 Summit Preparation Committee with Edelman


SOUTH-EAST ASIA

Live & Rockin' Blackberry Strengthens Position Through Music and Social Media
Research In Motion with Edelman

The Ford Fiesta Launch in Thailand
Ford Motor Company Asia Pacific and Africa with Ford Motor Company of Asia Pacific and Africa and WPP X Team

Are You Lenovo?
Lenovo with Spark Communications/Text 100


McDonald's "Makes it Better" with Teppanyaki Chicken McGrill
McDonald's Restaurants Pte. Ltd. with GolinHarris Singapore

Know Your Body - The Anatomy Show Asia Tour Jakarta
Mactus Pte. Ltd. Singapore with Qyvision PR Indonesia
 

MULTI-COUNTRY (AT LEAST TWO COUNTRIES)

Symantec Asia Pacific and Japan Social Media Audit
Symantec with Weber Shandwick

Nokia Rangers
Nokia with Text 100

The Plane with a Heart
Mahindra & Mahindra Ltd.

The Human Impact of Cybercrime
Norton by Symantec with Text 100

HP Cityscape 2020
HP Graphics Solutions Business APJ with Porter Novelli Singapore


REGIONAL (MORE THAN FIVE COUNTRIES)

PRISM-run Ford Asia Pacific and Africa Content Factory
Ford Motor Company Asia Pacific and Africa with Ford Asia Pacific and Africa Content Factory

BlackBerry Customers - Loving What They Do Online
Research In Motion, Asia Pacific with Edelman

Driving Skills for Life CSR Program
Ford Motor Company - Asia Pacific and Africa with WPP Communications team for Ford Asia Pacific and Africa


HP Photosmart Fall Launch
Hewlett-Packard with Porter Novelli Singapore

From .com to .brand: Creating a PR .sensation
Melbourne IT


PRACTICE AREAS
MARKETING-TO-CONSUMERS (EXISTING PRODUCT)

Nespresso Adorers Program
Nespresso with Weber Shandwick

Are You Lenovo?
Lenovo with Spark Communications/Text 100

McDonald's "Makes it Better" with Teppanyaki Chicken McGrill
McDonald's Restaurants Pte. Ltd. with GolinHarris Singapore

Pampers Greater China - Golden Sleep III
P&G with Porter Novelli China

Restoring Harmony to Chinese Marriages
Eli Lilly with Ogilvy Health


MARKETING-TO-CONSUMERS (NEW PRODUCT)

Xperia PLAY Launch
Sony Ericsson with Encoder Public Relations

Pfizer Encourages Enbrel Awareness in China
Pfizer with Weber Shandwick

McDonald's "Make Room for Happiness"
McDonald's China with Weber Shandwick

Launch of YouTube and Indian Premiere League Tie Up for Live Streaming of the Cricket Matches - 2011
YouTube with Perfect Relations Pvt. Ltd.

Virtual Success
Caratlane Holding Pvt. Ltd. (www.caratlane.com) with Synergy Public Relations


BUSINESS-TO-BUSINESS MARKETING

Launch of iON
Tata Consultancy Services (TCS)

Aborigional Employment Strategy 2010/2011
The Aboroginal Employment Strategy with DEC Communications

Driving a Smarter Cities and Smarter Transport Agenda for Australia
IBM Australia with Text 100

Lenovo
Lenovo

Delivering the "Social Smarts" for Qualcomm China
Qualcomm with Burson-Marsteller


CORORATE IMAGE

Audi Redefines Luxury Auto Experiences in India
Audi India with Edelman India

Connecting Australians to our Australian Defence Force
Telstra

McDonald's "Make Room for Happiness"
McDonald's China with Weber Shandwick

Small Budget, Big Results: Launch Helps Start-up Group Buying Service Land with Global Leader ubuy2buy.com (now called Groupon Hong Kong) with Fleishman-Hillard Hong Kong

The Return to Glory of 3D-GOLD
3-D GOLD Jewellery (HK) Limited with Strategic Public Relations Group


CRISIS/ISSUES MANAGEMENT

LG Australia DVD and Fridge Recall
LG Electronics Australia with Pulse Communications (Ogilvy PR Australia)

Media/Crisis Management for Citibank - Rs250 cr Fraud
Citibank with Perfect Relations Pvt. Ltd.

Be Proactive! Break the Crisis Before the Crisis Breaks!
TCL with Fleishman-Hillard

Mandala Airlines: How to Survive a Crisis
Mandala Airlines with Maverick PR Indonesia


PUBLIC AFFAIRS/GOVERNMENT RELATIONS

Together with Japan
Meat & Livestock Australia with Kreab Gavin Anderson

Taiwan Pavilion at Shanghai Expo 2010
Taiwan External Trade Development Council with Ogilvy Public Relations Worldwide

Koolanda/Blue Hills Project - Getting the Project Over the Line
Sinosteel Midwest Corporation with Purple Communications

"Pambassador"
Chengdu Municipality, China with Ogilvy Public Relations Worldwide, Beijing

Evocities
Evocities with SHJ


PUBLIC EDUCATION

VFR TRAVEL VACCINES
Sanofi Pasteur with Hill & Knowlton Australia

Tackling Infertility in Japan
Merck Serono with Burson-Marsteller

Australia's Cholesterol Crossroads
Baker IDI Heart and Diabetes Institute with SHJ

AMDD Public Awareness Program
American Medical Devices and Diagnostic Manufacturers' Association (AMDD) with COSMO Public Relations Corporation

Honeywell Primary Schools in Sichuan Province
Honeywell with Weber Shandwick


FINANCIAL COMMUNICATIONS

The Pick Magazine
The Pick with PPR Professional Public Relations

Tang Palace's Initial Public Offering Financial Communications Campaign
Tang Palace (China) Holdings Limited with Strategic Public Relations Group

Light Up Japan
SBI Holdings, Inc. with Strategic Public Relations Group

Singapore's First Shari'ah-Compliant Listing
Sabana Shari'ah Compliant Industrial Real Estate Investment Trust with Weber Shandwick

Bringing the Best of Russia to Hong Kong
RUSAL


EMPLOYEE COMMUNICATIONS

WE ARE METRO - Employee Communications Campaign
METRO with Weber Shandwick

Helping McDonald's Australia Make It All About Me
McDonald's Australia with Impact Employee Communications

Dog-Napping the MD's Dog - Pfizer PawClub Internal Launch
Pfizer Animal Health Australia with Weber Shandwick

Defence Combating Climate Change with GreenLight Program
The Australian Department of Defence with Ogilvy Public Relations Worldwide

Reach the Top
TE Connectivity with Text 100


CORPORATE SOCIAL RESPONSIBILITY

Dancing from Disaster: Road to Recovery from Fukushima
Joban Kosan Co., Ltd. with Dentsu Public Relations Inc.

The PEDIGREE Adoption Drive 2010
Mars Petcare (PEDIGREE) with DEC Communications

Driving Skills for Life CSR Program
Ford Motor Company - Asia Pacific and Africa with WPP Communications team for Ford Asia Pacific and Africa

McHappy Day 2010: Ronald McDonald House Charities Bed Activation Campaign
McHappy Day / McDonald's Australia with Professional Public Relations (PPR)

Kraft Hope Kitchen
Kraft Foods China with MSLGROUP and Eastwei MSL


MEDIA RELATIONS

Launch of iON
Tata Consultancy Services (TCS)

Be the Voice of Australia
TomTom with Hill & Knowlton Australia

Driving a Smarter Cities and Smarter Transport Agenda for Australia
IBM Australia with Text 100

Bite Communications for Sanofi-Aventis
Sanofi-Aventis with Bite Communications

Small Budget, Big Results: Launch Helps Start-up Group Buying Service Land with Global Leader ubuy2buy.com (now called Groupon Hong Kong) with Fleishman-Hillard Hong Kong


DIGITAL CAMPAIGN

The Ford Edge launch in China
Ford Motor Company Asia Pacific and Africa with Ford Motor Company of Asia Pacific and Africa and WPP X Team

A Lifetime Commitment to Safety
Goodyear China with Ogilvy Public Relations Shanghai

Sony Ericsson Extra Time
Sony Ericsson with Waggener Edstrom Worldwide

"Go Local" Strategy Sparks LePhone Phenomenon
Lenovo with BlueFocus PR Consulting

California Integrated Media Project-Luring Potential Visitors to California!
California Travel & Tourism Commission (CTTC) with Aviareps Marketing Garden


SOCIAL MEDIA CAMPAIGN

The Goodyear Blimp Makes Its China Social Media Premier
Goodyear China with Ogilvy Public Relations Shanghai

7-11 Slurpee Contest
7-Eleven with Waggener Edstrom Worldwide

Au Bon Pain Leverages Social Media to Shape Brand and Drive Trials in India
Au Bon Pain India with MSLGROUP and Hanmer MSL

Johnnie Walker Walks the Talk in China
Johnnie Walker Black Label with Ogilvy & Mather 360 Shanghai

Flip Your Profile
Cisco Consumer Products with Text 100 Singapore


SPECIAL EVENT

GM Reinvents Transportation at World Expo 2010
General Motors with Weber Shandwick

Dream Plane with Post-it Super Sticky Notes
3M Korea with KPR & Associates, Inc.

Zippo Hot List Nights
Zippo Manufacturing Company with SLAM

Communicating Lenovo's Mobile Internet Strategy in China
Lenovo China with Lenovo China

Creating a Buzz Before the Launch of Coke Studio in India
Coca Cola India with Perfect Relations Pvt. Ltd.


INDUSTRY SECTORS
CONSUMER PRODUCTS/SERVICES

Shave Sutra: Shave India Movement 3
P&G Gillette (India)

Please Daddy Please
Lenovo with Text 100

Sony Ericsson Extra Time
Sony Ericsson with Waggener Edstrom Worldwide

Step Into the Magic with Kinect for Xbox 360
Microsoft Xbox with Edelman Singapore

The Return to Glory of 3D-GOLD
3-D GOLD Jewellery (HK) Limited with Strategic Public Relations Group


INDUSTRIAL/MANUFACTURING

Honeywell Safe Kids @Home
Honeywell with Weber Shandwick

Ford Figo Launch
Ford Motor Company Asia Pacific and Africa with Ford Motor Company of Asia Pacific and Africa and WPP X Team

The Goodyear Blimp Makes Its China Social Media Premier
Goodyear China with Ogilvy Public Relations Shanghai

Castrol's Association with the ICC World Cup 2011 and 2015
Castrol India Limited with Perfect Relations Pvt. Ltd.

A Journey to the Peak
Taiwan Cement with Burson-Marsteller


FOOD AND BEVERAGE

The Emotionally Charged Case of Bt. Brinjal
Mahyo Research with The Practice Strategic Communications

Carlton Draught Wagyu Beef, Made from Beer
Carlton Draught with Pulse Communications (Ogilvy PR Australia)

California Almonds Integrated marketing 2010-2011
Almond Board of California with Hill & Knowlton China

Johnnie Walker Walks the Talk in China
Johnnie Walker Black Label with Ogilvy & Mather 360 Shanghai

Lindt PR Campaign in China
Lindt & Sprüngli (Lindt) with Strategic Public Relations Group


FASHION BEAUTY & LUXURY

Scents of Achievement and Brand Expression - Launching BONIA Parfums
BONIA Corporation Berhad with Strategic Public Relations Sdn Bhd

Aisle Avant Garde
Sunsilk with Hill & Knowlton Australia

Blue Book Collection launch in China
Tiffany & Co. with Fleishman-Hillard

Jaeger-LeCoultre, the Partner if 14th Shanghai Internaltional Film Festival
Jaeger-LeCoultre with Fleishman-Hillard, China

Reebok's 'No Pants Day'
Reebok Taiwan with MSLGROUP and ICL MSL Taiwan


HEALTHCARE

Healthcare in Asia 2011 - Hong Kong
Economist Conferences with Tonic Life Communications

Ossur - Great Wall Marathon
Ossur with Waggener Edstrom Worldwide

Bite Communications for Sanofi-Aventis
Sanofi-Aventis with Bite Communications

Restoring Harmony to Chinese Marriages
Eli Lilly with Ogilvy Health

"Six Minutes Protect a Life" CSR Campaign
Procter & Gamble Taiwan with Strategic Public Relations Group


TECHNOLOGY

BlackBerry Customers - Loving What They Do Online
Research In Motion, Asia Pacific with Edelman

Be the Voice of Australia
TomTom with Hill & Knowlton Australia

Launch of YouTube and Indian Premiere League Tie Up for Live Streaming of the Cricket Matches - 2011
YouTube with Perfect Relations Pvt. Ltd.

Telstra: Winning the Biggest Bite of the Apple
Telstra

Flip Your Profile
Cisco Consumer Products with Text 100 Singapore


TRAVEL AND LEISURE

The Grand Opening of Galaxy Macau: Betting Big on the Power of the Press
Galaxy Macau with GolinHarris

WLG Instant Restaurant
Positively Wellington Tourism with Hill & Knowlton Australia

Expedia No Fees Campaign
Expedia .com.au with Sefiani Communications Group

Rock Gaga Style
Madame Tussauds Hong Kong with Ogilvy Public Relations Worldwide, Hong Kong

It's All in the Media
Disneyland with Burson-Marsteller


FINANCIAL AND PROFESSIONAL SERVICES

HSBC Advance Launch in China
HSBC Bank with Hill & Knowlton Shanghai

Cook for Your Career (C4YC)
HOSTPLUS with Burson-Marsteller Australia

Seeking Red Men
Vanke with Burson-Marsteller

Onwards and Upwards for Intellectual Property: The 3rd Global Prum on Intellectual Property 2011
IP Academy with Porter Novelli Singapore

Making the Most of a Flat World
Pangea3 with Text 100


ASSOCIATIONS

Make It So Campaign - Driving Australia's Brightest Minds Into Engineering
Engineers Australia with Pulse Communications (Ogilvy PR Australia)

Project for Children's Security and Safety
Japan Copper Development Association

CCI Naturally Co.
Cotton Council International with Edelman

"Design-Centric" Campaign in Singapore
Singapore Furniture Industries Council (SFIC) with Strategic Public Relations Group

Indigenous Innovation
US Chamber of Commerce with APCO Worldwide


PUBLIC SECTOR/GOVERNMENT

Health Promotion Board 'Healthy Together' Campaign
Health Promotion Board with Waggener Edstrom Worldwide

The Vibrant Gujarat 2011 Summit
Government of Gujarat with APCO Worldwide

SMART Classroom at the World Expo
The Department of Education and Early Childhood Development, Victoria, Australia with EBA Communications Limited

Berbagi Indonesia: A Campaign to Welcome President Obama in Indonesia
U.S. Embassy in Jakarta with Maverick PR Indonesia

Re-branding a Nation: South Africa - Open for Business
South Africa with MSLGROUP and MSL China


NOT-FOR-PROFIT

Every One
Save The Children (India) with Corporate Voice | Weber Shandwick

YOUTH'10 - Malaysia Largest Youth Festival
Youth Asia with Weber Shandwick

Just the Usual Suspects?
Influenza Specialist Group with Burson-Marsteller (Australia)

When Matt Moran Went Viral
OZHARVEST with LIQUID IDEAS

Bite Communications for Advance
Advance with Bite Communications
 

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