Holmes Report 06 Aug 2011 // 11:00PM GMT
HONG KONG—Ogilvy Public Relations Worldwide leads the way with 17 finalists in the Asia-Pacific SABRE Awards competition, followed by Weber Shandwick Worldwide and Text 100 with 12 each.
Those entries are among more than 150 finalists selected from more than 550 entries to the second Asia-Pacific SABRE Awards competition. The winners will be announced at the first annual Asia-Pacific SABRE Awards competition, which will be held in September at a venue and date to be announced later this week.
Several other firms have multiple finalists, including Burson-Marsteller, Edelman and Hong Kong-based Strategic Public Relations Group (nine nominations each); Hill & Knolwton (eight nominations); MSL Group, India’s Perfect Relations, Porter Novelli (including The PRactice), Waggener Edstrom and WPP (five); Fleishman-Hillard and SHJ of Australia and New Zealand (four); and APCO Worldwide, Bite Communications, GolinHarris, and Korea’s KPR Associates (three each).
The complete list of finalists is as follows:
GEOGRAPHIC
AUSTRALIA/NEW ZEALAND
VFR TRAVEL VACCINES
Sanofi Pasteur with Hill & Knowlton Australia
Huggies MumInspired Grant Program: Tapping Inventive Mums to Source Product Innovation
Kimberly Clark Australia with Pulse Communications (Ogilvy PR Australia)
Carlton Draught Wagyu Beef, Made from Beer
Carlton Draught with Pulse Communications (Ogilvy PR Australia)
Australia's Cholesterol Crossroads
Baker IDI Heart and Diabetes Institute with SHJ
Evocities
Evocities with SHJ
GREATER CHINA
A Lifetime Commitment to Safety
Goodyear China with Ogilvy Public Relations Shanghai
Delivering the "Social Smarts" for Qualcomm China
Qualcomm with Burson-Marsteller
Light Up Japan
SBI Holdings, Inc. with Strategic Public Relations Group
California Almonds Integrated marketing 2010-2011
Almond Board of California with Hill & Knowlton China
Be The Eye Care Expert
Transitions with Text 100 China
INDIAN SUB-CONTINENT
Shave Sutra: Shave India Movement 3
P&G Gillette (India) with Corporate Voice | Weber Shandwick
Every One
Save The Children (India) with Corporate Voice | Weber Shandwick
The Vibrant Gujarat 2011 Summit
Government of Gujarat with APCO Worldwide
Go Pistachio for Healthy Living
Paramount Farms with Edelman
Rebranding Star Plus Building Relevance with Modern India and Driving Audience Growth
Star Plus with MSL Group and Hanmer MSL
JAPAN
Dancing from Disaster: Road to Recovery from Fukushima
Joban Kosan Co., Ltd. with Dentsu Public Relations Inc.
Tackling Infertility in Japan
Merck Serono with Burson-Marsteller
Project for Children's Security and Safety
Japan Copper Development Association
Together with Japan
Meat & Livestock Australia with Kreab Gavin Anderson
AMDD Public Awareness Program
American Medical Devices and Diagnostic Manufacturers' Association (AMDD) with COSMO Public Relations Corporation
KOREA
Seoul International Financial Hub Marketing and Public Relations Campaign
Seoul Metropolitan Government - Investment Promotion Division with KPR & Associates, Inc.
Dream Plane with Post-it Super Sticky Notes
3M Korea with KPR & Associates, Inc.
Hopeful Global Village of DAUM
DAUM Communications with INR
2010 National Population and Housing Census Campaign
Statistics Korea with Edelman
G20 Seoul Summit 2010 Digital Communication
The G20 Summit Preparation Committee with Edelman
SOUTH-EAST ASIA
Live & Rockin' Blackberry Strengthens Position Through Music and Social Media
Research In Motion with Edelman
The Ford Fiesta Launch in Thailand
Ford Motor Company Asia Pacific and Africa with Ford Motor Company of Asia Pacific and Africa and WPP X Team
Are You Lenovo?
Lenovo with Spark Communications/Text 100
McDonald's "Makes it Better" with Teppanyaki Chicken McGrill
McDonald's Restaurants Pte. Ltd. with GolinHarris Singapore
Know Your Body - The Anatomy Show Asia Tour Jakarta
Mactus Pte. Ltd. Singapore with Qyvision PR Indonesia
MULTI-COUNTRY (AT LEAST TWO COUNTRIES)
Symantec Asia Pacific and Japan Social Media Audit
Symantec with Weber Shandwick
Nokia Rangers
Nokia with Text 100
The Plane with a Heart
Mahindra & Mahindra Ltd.
The Human Impact of Cybercrime
Norton by Symantec with Text 100
HP Cityscape 2020
HP Graphics Solutions Business APJ with Porter Novelli Singapore
REGIONAL (MORE THAN FIVE COUNTRIES)
PRISM-run Ford Asia Pacific and Africa Content Factory
Ford Motor Company Asia Pacific and Africa with Ford Asia Pacific and Africa Content Factory
BlackBerry Customers - Loving What They Do Online
Research In Motion, Asia Pacific with Edelman
Driving Skills for Life CSR Program
Ford Motor Company - Asia Pacific and Africa with WPP Communications team for Ford Asia Pacific and Africa
HP Photosmart Fall Launch
Hewlett-Packard with Porter Novelli Singapore
From .com to .brand: Creating a PR .sensation
Melbourne IT
PRACTICE AREAS
MARKETING-TO-CONSUMERS (EXISTING PRODUCT)
Nespresso Adorers Program
Nespresso with Weber Shandwick
Are You Lenovo?
Lenovo with Spark Communications/Text 100
McDonald's "Makes it Better" with Teppanyaki Chicken McGrill
McDonald's Restaurants Pte. Ltd. with GolinHarris Singapore
Pampers Greater China - Golden Sleep III
P&G with Porter Novelli China
Restoring Harmony to Chinese Marriages
Eli Lilly with Ogilvy Health
MARKETING-TO-CONSUMERS (NEW PRODUCT)
Xperia PLAY Launch
Sony Ericsson with Encoder Public Relations
Pfizer Encourages Enbrel Awareness in China
Pfizer with Weber Shandwick
McDonald's "Make Room for Happiness"
McDonald's China with Weber Shandwick
Launch of YouTube and Indian Premiere League Tie Up for Live Streaming of the Cricket Matches - 2011
YouTube with Perfect Relations Pvt. Ltd.
Virtual Success
Caratlane Holding Pvt. Ltd. (www.caratlane.com) with Synergy Public Relations
BUSINESS-TO-BUSINESS MARKETING
Launch of iON
Tata Consultancy Services (TCS)
Aborigional Employment Strategy 2010/2011
The Aboroginal Employment Strategy with DEC Communications
Driving a Smarter Cities and Smarter Transport Agenda for Australia
IBM Australia with Text 100
Lenovo
Lenovo
Delivering the "Social Smarts" for Qualcomm China
Qualcomm with Burson-Marsteller
CORORATE IMAGE
Audi Redefines Luxury Auto Experiences in India
Audi India with Edelman India
Connecting Australians to our Australian Defence Force
Telstra
McDonald's "Make Room for Happiness"
McDonald's China with Weber Shandwick
Small Budget, Big Results: Launch Helps Start-up Group Buying Service Land with Global Leader ubuy2buy.com (now called Groupon Hong Kong) with Fleishman-Hillard Hong Kong
The Return to Glory of 3D-GOLD
3-D GOLD Jewellery (HK) Limited with Strategic Public Relations Group
CRISIS/ISSUES MANAGEMENT
LG Australia DVD and Fridge Recall
LG Electronics Australia with Pulse Communications (Ogilvy PR Australia)
Media/Crisis Management for Citibank - Rs250 cr Fraud
Citibank with Perfect Relations Pvt. Ltd.
Be Proactive! Break the Crisis Before the Crisis Breaks!
TCL with Fleishman-Hillard
Mandala Airlines: How to Survive a Crisis
Mandala Airlines with Maverick PR Indonesia
PUBLIC AFFAIRS/GOVERNMENT RELATIONS
Together with Japan
Meat & Livestock Australia with Kreab Gavin Anderson
Taiwan Pavilion at Shanghai Expo 2010
Taiwan External Trade Development Council with Ogilvy Public Relations Worldwide
Koolanda/Blue Hills Project - Getting the Project Over the Line
Sinosteel Midwest Corporation with Purple Communications
"Pambassador"
Chengdu Municipality, China with Ogilvy Public Relations Worldwide, Beijing
Evocities
Evocities with SHJ
PUBLIC EDUCATION
VFR TRAVEL VACCINES
Sanofi Pasteur with Hill & Knowlton Australia
Tackling Infertility in Japan
Merck Serono with Burson-Marsteller
Australia's Cholesterol Crossroads
Baker IDI Heart and Diabetes Institute with SHJ
AMDD Public Awareness Program
American Medical Devices and Diagnostic Manufacturers' Association (AMDD) with COSMO Public Relations Corporation
Honeywell Primary Schools in Sichuan Province
Honeywell with Weber Shandwick
FINANCIAL COMMUNICATIONS
The Pick Magazine
The Pick with PPR Professional Public Relations
Tang Palace's Initial Public Offering Financial Communications Campaign
Tang Palace (China) Holdings Limited with Strategic Public Relations Group
Light Up Japan
SBI Holdings, Inc. with Strategic Public Relations Group
Singapore's First Shari'ah-Compliant Listing
Sabana Shari'ah Compliant Industrial Real Estate Investment Trust with Weber Shandwick
Bringing the Best of Russia to Hong Kong
RUSAL
EMPLOYEE COMMUNICATIONS
WE ARE METRO - Employee Communications Campaign
METRO with Weber Shandwick
Helping McDonald's Australia Make It All About Me
McDonald's Australia with Impact Employee Communications
Dog-Napping the MD's Dog - Pfizer PawClub Internal Launch
Pfizer Animal Health Australia with Weber Shandwick
Defence Combating Climate Change with GreenLight Program
The Australian Department of Defence with Ogilvy Public Relations Worldwide
Reach the Top
TE Connectivity with Text 100
CORPORATE SOCIAL RESPONSIBILITY
Dancing from Disaster: Road to Recovery from Fukushima
Joban Kosan Co., Ltd. with Dentsu Public Relations Inc.
The PEDIGREE Adoption Drive 2010
Mars Petcare (PEDIGREE) with DEC Communications
Driving Skills for Life CSR Program
Ford Motor Company - Asia Pacific and Africa with WPP Communications team for Ford Asia Pacific and Africa
McHappy Day 2010: Ronald McDonald House Charities Bed Activation Campaign
McHappy Day / McDonald's Australia with Professional Public Relations (PPR)
Kraft Hope Kitchen
Kraft Foods China with MSLGROUP and Eastwei MSL
MEDIA RELATIONS
Launch of iON
Tata Consultancy Services (TCS)
Be the Voice of Australia
TomTom with Hill & Knowlton Australia
Driving a Smarter Cities and Smarter Transport Agenda for Australia
IBM Australia with Text 100
Bite Communications for Sanofi-Aventis
Sanofi-Aventis with Bite Communications
Small Budget, Big Results: Launch Helps Start-up Group Buying Service Land with Global Leader ubuy2buy.com (now called Groupon Hong Kong) with Fleishman-Hillard Hong Kong
DIGITAL CAMPAIGN
The Ford Edge launch in China
Ford Motor Company Asia Pacific and Africa with Ford Motor Company of Asia Pacific and Africa and WPP X Team
A Lifetime Commitment to Safety
Goodyear China with Ogilvy Public Relations Shanghai
Sony Ericsson Extra Time
Sony Ericsson with Waggener Edstrom Worldwide
"Go Local" Strategy Sparks LePhone Phenomenon
Lenovo with BlueFocus PR Consulting
California Integrated Media Project-Luring Potential Visitors to California!
California Travel & Tourism Commission (CTTC) with Aviareps Marketing Garden
SOCIAL MEDIA CAMPAIGN
The Goodyear Blimp Makes Its China Social Media Premier
Goodyear China with Ogilvy Public Relations Shanghai
7-11 Slurpee Contest
7-Eleven with Waggener Edstrom Worldwide
Au Bon Pain Leverages Social Media to Shape Brand and Drive Trials in India
Au Bon Pain India with MSLGROUP and Hanmer MSL
Johnnie Walker Walks the Talk in China
Johnnie Walker Black Label with Ogilvy & Mather 360 Shanghai
Flip Your Profile
Cisco Consumer Products with Text 100 Singapore
SPECIAL EVENT
GM Reinvents Transportation at World Expo 2010
General Motors with Weber Shandwick
Dream Plane with Post-it Super Sticky Notes
3M Korea with KPR & Associates, Inc.
Zippo Hot List Nights
Zippo Manufacturing Company with SLAM
Communicating Lenovo's Mobile Internet Strategy in China
Lenovo China with Lenovo China
Creating a Buzz Before the Launch of Coke Studio in India
Coca Cola India with Perfect Relations Pvt. Ltd.
INDUSTRY SECTORS
CONSUMER PRODUCTS/SERVICES
Shave Sutra: Shave India Movement 3
P&G Gillette (India)
Please Daddy Please
Lenovo with Text 100
Sony Ericsson Extra Time
Sony Ericsson with Waggener Edstrom Worldwide
Step Into the Magic with Kinect for Xbox 360
Microsoft Xbox with Edelman Singapore
The Return to Glory of 3D-GOLD
3-D GOLD Jewellery (HK) Limited with Strategic Public Relations Group
INDUSTRIAL/MANUFACTURING
Honeywell Safe Kids @Home
Honeywell with Weber Shandwick
Ford Figo Launch
Ford Motor Company Asia Pacific and Africa with Ford Motor Company of Asia Pacific and Africa and WPP X Team
The Goodyear Blimp Makes Its China Social Media Premier
Goodyear China with Ogilvy Public Relations Shanghai
Castrol's Association with the ICC World Cup 2011 and 2015
Castrol India Limited with Perfect Relations Pvt. Ltd.
A Journey to the Peak
Taiwan Cement with Burson-Marsteller
FOOD AND BEVERAGE
The Emotionally Charged Case of Bt. Brinjal
Mahyo Research with The Practice Strategic Communications
Carlton Draught Wagyu Beef, Made from Beer
Carlton Draught with Pulse Communications (Ogilvy PR Australia)
California Almonds Integrated marketing 2010-2011
Almond Board of California with Hill & Knowlton China
Johnnie Walker Walks the Talk in China
Johnnie Walker Black Label with Ogilvy & Mather 360 Shanghai
Lindt PR Campaign in China
Lindt & Sprüngli (Lindt) with Strategic Public Relations Group
FASHION BEAUTY & LUXURY
Scents of Achievement and Brand Expression - Launching BONIA Parfums
BONIA Corporation Berhad with Strategic Public Relations Sdn Bhd
Aisle Avant Garde
Sunsilk with Hill & Knowlton Australia
Blue Book Collection launch in China
Tiffany & Co. with Fleishman-Hillard
Jaeger-LeCoultre, the Partner if 14th Shanghai Internaltional Film Festival
Jaeger-LeCoultre with Fleishman-Hillard, China
Reebok's 'No Pants Day'
Reebok Taiwan with MSLGROUP and ICL MSL Taiwan
HEALTHCARE
Healthcare in Asia 2011 - Hong Kong
Economist Conferences with Tonic Life Communications
Ossur - Great Wall Marathon
Ossur with Waggener Edstrom Worldwide
Bite Communications for Sanofi-Aventis
Sanofi-Aventis with Bite Communications
Restoring Harmony to Chinese Marriages
Eli Lilly with Ogilvy Health
"Six Minutes Protect a Life" CSR Campaign
Procter & Gamble Taiwan with Strategic Public Relations Group
TECHNOLOGY
BlackBerry Customers - Loving What They Do Online
Research In Motion, Asia Pacific with Edelman
Be the Voice of Australia
TomTom with Hill & Knowlton Australia
Launch of YouTube and Indian Premiere League Tie Up for Live Streaming of the Cricket Matches - 2011
YouTube with Perfect Relations Pvt. Ltd.
Telstra: Winning the Biggest Bite of the Apple
Telstra
Flip Your Profile
Cisco Consumer Products with Text 100 Singapore
TRAVEL AND LEISURE
The Grand Opening of Galaxy Macau: Betting Big on the Power of the Press
Galaxy Macau with GolinHarris
WLG Instant Restaurant
Positively Wellington Tourism with Hill & Knowlton Australia
Expedia No Fees Campaign
Expedia .com.au with Sefiani Communications Group
Rock Gaga Style
Madame Tussauds Hong Kong with Ogilvy Public Relations Worldwide, Hong Kong
It's All in the Media
Disneyland with Burson-Marsteller
FINANCIAL AND PROFESSIONAL SERVICES
HSBC Advance Launch in China
HSBC Bank with Hill & Knowlton Shanghai
Cook for Your Career (C4YC)
HOSTPLUS with Burson-Marsteller Australia
Seeking Red Men
Vanke with Burson-Marsteller
Onwards and Upwards for Intellectual Property: The 3rd Global Prum on Intellectual Property 2011
IP Academy with Porter Novelli Singapore
Making the Most of a Flat World
Pangea3 with Text 100
ASSOCIATIONS
Make It So Campaign - Driving Australia's Brightest Minds Into Engineering
Engineers Australia with Pulse Communications (Ogilvy PR Australia)
Project for Children's Security and Safety
Japan Copper Development Association
CCI Naturally Co.
Cotton Council International with Edelman
"Design-Centric" Campaign in Singapore
Singapore Furniture Industries Council (SFIC) with Strategic Public Relations Group
Indigenous Innovation
US Chamber of Commerce with APCO Worldwide
PUBLIC SECTOR/GOVERNMENT
Health Promotion Board 'Healthy Together' Campaign
Health Promotion Board with Waggener Edstrom Worldwide
The Vibrant Gujarat 2011 Summit
Government of Gujarat with APCO Worldwide
SMART Classroom at the World Expo
The Department of Education and Early Childhood Development, Victoria, Australia with EBA Communications Limited
Berbagi Indonesia: A Campaign to Welcome President Obama in Indonesia
U.S. Embassy in Jakarta with Maverick PR Indonesia
Re-branding a Nation: South Africa - Open for Business
South Africa with MSLGROUP and MSL China
NOT-FOR-PROFIT
Every One
Save The Children (India) with Corporate Voice | Weber Shandwick
YOUTH'10 - Malaysia Largest Youth Festival
Youth Asia with Weber Shandwick
Just the Usual Suspects?
Influenza Specialist Group with Burson-Marsteller (Australia)
When Matt Moran Went Viral
OZHARVEST with LIQUID IDEAS
Bite Communications for Advance
Advance with Bite Communications