LONDON—Ogilvy Public Relations/London has launched Ogilvy PR Sport and appointed Jonathan McCallum to lead the new practice. It will work closely with Ogilvy’s sister agency in Dublin, Wilson Hartnell, which has more than 30 years’ experience in sports marketing and sponsorship and works with clients including AIB; Diageo; Electric Ireland; and Liberty Insurance.
Ogilvy PR Sport will deliver marketing strategies and communication campaigns and enable new and current clients to leverage sports properties in their communications programs.
McCallum joined the Ogilvy Group in 2005, and was director of sponsorship for OgilvyAction. Prior to his appointment as head of Ogilvy PR Sport, his main focus was on global brand communications, with an emphasis on sport forStatoil, Motorola, Coral, Coca-Cola, Pepsi, Barclays, Caterpillar, Sega and UPS.