SAN FRANCISCO—Yammer, a leader in enterprise social networking, has enlisted Ogilvy Public Relations Worldwide’s technology practice as its PR agency of record. Yammer is a secure, private network used to post updates to help employees share ideas, ask questions and connect with colleagues.
“Yammer needed a firm who understands the importance of creativity and authenticity,” says Dee Anna McPherson, vice president of communications for Yammer. “As we continue to grow and drive innovation in enterprise social networking , the Ogilvy PR team will be a valued partner in guiding us to reach our communication objectives.”
Ogilvy PR’s technology practice staff based in San Francisco will manage the Yammer account and focus on conveying Yammer’s value proposition to businesses, IT executives and end-users.
Yammer launched at TechCrunch50 in 2008 and today is used by more than 100,000 companies and organizations, including more than 80 percent of the Fortune 500.