Ogilvy Names Hirsch to Lead U.S. Healthcare Practice
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Ogilvy Names Hirsch to Lead U.S. Healthcare Practice

Ogilvy Public Relations Worldwide has promoted Susan Hirsch to head of its U.S. healthcare practice and Jeanine O’Kane to head of its New York healthcare practice and has added media veteran Chris Loder as senior vice president.

Paul Holmes

WASHINGTON, D.C.— Ogilvy Public Relations Worldwide has promoted Susan Hirsch to head of its U.S. healthcare practice and Jeanine O’Kane to head of its New York healthcare practice and has added media veteran Chris Loder as senior vice president. The moves were announced by Kate Cronin, head of the New York Office and the global healthcare practice chair.

Hirsch has more than 16 years of healthcare communications experience across a range of areas, including corporate communications, global brand positioning, core global programming, pipeline communications, issues management, category expansion, consumer awareness, U.S. and global product approvals and launches, as well as media relations for financial, trade and consumer media. She joined Ogilvy PR in 2002 and recently oversaw brand, advocacy and franchise positioning for Bristol-Myers Squibb’s oncology franchise.

O’Kane joined Ogilvy in 2005 and has issues and crisis management, consumer outreach, grassroots lobbying and legislative support, advocacy relationship development, product lifecycle communication and clinical trial recruitment support experience. She previously worked in the communications department at Berlex Laboratories.

Loder has joined the agency after six years in the media relations and public affairs department at Merck & Co., and has nearly 20 years of experience in journalism, media relations and public affairs. During his tenure at Merck, he served as one of the lead media relations representatives on the company’s voluntary withdrawal of Vioxx in 2004.

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