WASHINGTON, D.C.—Blogging software and services firm Six Apart and Ogilvy Public Relations Worldwide’s 360 Degree Digital Influence team have forged a partnership to launch two programs designed to increase the adoption of enterprise and personal blogging. The two firms will host events in cities across the country to train professional communicators on integrating the next level of blogging into their business.
The first program will introduce digital influencers to Six Apart’s new Vox personal blogging service and will launch in Fall 2006 with a nationwide tour including events in Boston and San Francisco. The second program, also happening this Fall and into 2007, is a business blogging seminar series that gives communications and marketing professionals advanced knowledge of how to increasingly integrate social media into many parts of their business.
“We are preparing business leaders with a strategic approach to using blogs fueled by insights from our experiences,” says Anil Dash, chief evangelist at Six Apart.