WASHINGTON, D.C., May 25—With a host of independent technology public relations specialists setting up shop in the nation’s capital to help tech clients handle public policy issues, established public affairs players are not prepared to cede a lucrative new market to these interlopers. Take Ogilvy Public Relations Worldwide, for example, which this week announced the launch of e-Public Affairs, a suite of services designed to help technology companies succeed in the world of public policy.
The services, available to Ogilvy clients via a password-protected website include leadership positioning, legislative support, issues management and relationship building. The site itself provides clients with exclusive analysis and updates about the public policy issues most important to technology companies.
“Technology companies have found that the actions of regulators and legislators can have a direct impact on their bottom line,” says James Moeller, managing director of Ogilvy’s global public affairs practice. “With e-PublicAffairs, our clients will have access to a proven set of tools and staff who can help them accomplish their public policy goals.”
In addition to e-PublicAffairs.com, Ogilvy PR offers technology clients several tools to help them manage public policy challenges around the world, including: an EU Threats and Opportunities Audit, which helps clients understand the possible obstacles they face in the European Union; the Ogilvy Public Affairs Weekly Report, which keeps clients on top of technology policy news and provides commentary on key issues; Vortex, a newsletter focused on privacy issues; and China Policy Monitor, which helps clients track Chinese government actions and identify the key players.