Ogilvy Renews Two Major CDC Contracts
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Ogilvy Renews Two Major CDC Contracts

Ogilvy Public Relations Worldwide has been awarded two six-year contracts from the Centers for Disease Control & Prevention to continue promoting the Screen for Life: National Colorectal Cancer Action and the Inside Knowledge: Get the Facts About Gynecologic Cancer initiatives.

Paul Holmes

WASHINGTON, D.C.—Ogilvy Public Relations Worldwide has been awarded two six-year contracts from the Centers for Disease Control & Prevention to continue promoting the Screen for Life: National Colorectal Cancer Action and the Inside Knowledge: Get the Facts About Gynecologic Cancer initiatives. Ogilvy PR has managed the research, development, execution, and evaluation of the Screen for Life and Inside Knowledge campaigns since their inceptions in 1998 and 2006 respectively.

 

The new multi-million dollar contract for the congressionally-mandated gynecologic cancer awareness campaign, "Inside Knowledge," will enable CDC and Ogilvy to further expand outreach to women regarding signs and symptoms that may aid early detection.

 

Over the past nine years, the "Screen for Life" campaign PSAs have generated more than 5.7 billion impressions worth an estimated 71 million dollars in equivalent ad value.

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