Ogilvy Selected to Promote Meldini Development
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Ogilvy Selected to Promote Meldini Development

Following a three-way competitive pitch, Ogilvy Public Relations Worldwide Singapore has been appointed by Global Capital & Development to build and execute a regional public relations strategy for Medini, a flagship development of Iskandar Malaysia.

Paul Holmes

SINGAPORE—Following a three-way competitive pitch, Ogilvy Public Relations Worldwide Singapore has been appointed by Global Capital & Development to build and execute a regional public relations strategy for Medini, a flagship development of Iskandar Malaysia. As the lead investor in Medini, Global Capital & Development is made up of several investor groups including a consortium of investors led by the Mubadala Development Company, a business development and investment company based in Abu Dhabi.

 

According to Samuel Sim, sales and marketing director, GCD: “The Ogilvy PR team clearly demonstrated an understanding of the significance of the Medini project to the Iskandar region, and the tremendous opportunities that exist to raise the profile of this fantastic new city complex.”

 

Ogilvy PR will be working on building the profile of Medini and drawing investment to the city.

 

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