NEW YORK—Ogilvy Public Relations Worldwide has strengthened its New York healthcare practice with the addition of two senior staff members: Mary Coyle joins as senior vice president of healthcare media relations and Larissa Severenko as senior vice president of the healthcare practice in New York.
Coyle brings more than 15 years experience in developing and executing public relations campaigns. Prior to joining Ogilvy PR, she served as senior vice president/director with Euro RSCG Worldwide PR where she oversaw media strategy for a variety of clients in the pharmaceutical and medical device industries. In her new position, she will be leading the vision and strategy for the agency's healthcare media relations efforts.
Severenko has more than 10 years experience in developing and executing strategic communications and media relations programs in the healthcare arena. Prior to joining Ogilvy PR, she served as vice president of global health with MS&L Worldwide, where she worked on campaigns for Pfizer's Depo-Provera and Procter & Gamble's Prilosec OTC. Severenko will play a lead role in managing Ogilvy PR's female healthcare business.