LONDON—Ogilvy Public Relations has secured a project to help the United Nations drive forward international action on climate change. The campaign, which will involve agency teams in the United States and Poland, is to support the UN’s Momentum for Change campaign as part of the UN Climate Change Conference in Warsaw in November.
Ogilvy PR has previously worked with the UN on climate change campaigns and won a competitive brief due to its compelling mix of PR and sustainability expertise, global reach and track record of work on sustainability issues.
The Ogilvy PR team will be led from London by Adam Powell and Kathleen Enright with a team of corporate communications experts to work on media strategy and engagement plus sustainability specialists from OgilvyEarth to help optimise messaging and tone.
As part of the campaign, Ogilvy PR is working to promote Momentum for Change’s Lighthouse Activities, an annual shortlist of the most inspiring activities currently working to mitigate or promote adaption to climate change to be unveiled at the conference in Warsaw, and part of a broader campaign to galvanize action in civil society, business and government to act on climate change and push for a strong global climate change agreement in 2015.