WASHINGTON, D.C.—The Washington, D.C. office of Ogilvy Public Relations Worldwide has been awarded a contract from the Family Online Safety Institute. Ogilvy is designing a core public relations campaign to enrich the online safety movement and is also supporting media outreach efforts around FOSI's 2010 Annual Conference and Exhibition.
FOSI is an international, non-profit membership organization dedicated to working to develop a safer Internet. FOSI identifies and promotes best practices, tools and methods in the field of online safety that also respect free expression.
Ogilvy Washington will be working with FOSI to provide public relations support, including a thought leadership program and media relations. Additionally, Ogilvy Washington will help FOSI promote broadband responsibility, digital citizenship and its Global Resource and Information Directory (GRID) tool.
"FOSI will continue to strive to set the International agenda and shape the online safety debate in 2010 and beyond," says Stephen Balkam, CEO of FOSI. "Through our partnership with Ogilvy, we will be able to expand our global reach to ensure children and families—whether in Madrid, Mexico or the Middle East—are all exposed to a safer online world."