WASHINGTON, D.C.— The Washington, D.C., office of Ogilvy Public Relations Worldwide has been awarded two contracts from the Agency for Healthcare Research & Quality (AHRQ), part of the U.S. Department of Health & Human Services (HHS).
The two three-year contracts (with two additional option years) worth a combined $26.5 million, support AHRQ’s efforts to market and promote the adoption of findings and reports related to patient-centered outcomes research, which compares treatments to determine which work best for which patients, and which pose the greatest benefits and harms. The bulk of both contracts is funded by the American Recovery and Reinvestment Act.
Ogilvy Washington will work with AHRQ to create a national publicity center as part of AHRQ’s effective health care program to market patient-centered outcomes research reports and associated materials to health care decision makers across the spectrum from clinicians to patients; and policy makers to health plan buyers. The goal is ensure broad dissemination of findings and encourage their use in health care decision making. Publicity center activities will include media outreach, partnership development, public education campaigns, and online engagements.
The second, complementary effort will establish regional offices in five HHS regions that will expand and extend patient-centered outcomes research partnership activities at the regional, state and local levels.