Ogilvy to Support Red Cross Save-a-Life Effort
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Ogilvy to Support Red Cross Save-a-Life Effort

Ogilvy Public Relations Worldwide is playing its part in a fully integrated marketing communications program, scheduled for launch this week, to support the nationwide Save A Life Tour 2003 on behalf of the American Red Cross.

Paul Holmes

NEW YORK—Ogilvy Public Relations Worldwide is playing its part in a fully integrated marketing communications program, scheduled for launch this week, that will draw on the resources of OgilvyOne, Ogilvy PR and UniWorld Group, to support the nationwide Save A Life Tour 2003 on behalf of the American Red Cross.

The Save A Life Tour 2003 is a national campaign developed to educate and encourage Americans to help save lives through regular blood donation. The Tour will feature two Red Cross convoys that will travel across the country through 345 communities to generate excitement about blood donation.

Ogilvy PR’s New York marketing practice is leading the marketing and public relations components of the tour, including national media relations, tool kit and materials creation, special events, promotions and marketing partnerships.

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