ATLANTA—Dean Trevelino, a 15-year veteran of the Atlanta public relations market has launched his own business, a boutique PR firm that will focus on those industries where he has a depth of experience and successful track record, including technology, lifestyle marketing, and vertical business. Trevelino spent time with Weber Shandwick and Golin/Harris and was most recently executive vice president of Alexander Ogilvy.
Trevelino Communications Group starts out representing Seraph Group, a start-up company building a nationally syndicated angel investor network with its own investment fund; PJ’s Coffee, a New Orleans-based coffee concept readying itself to go national; and Central Atlanta Progress in partnership with the City of Atlanta’s 100-Day Initiative.
Trevelino has worked on technology projects such as the launch of Packard Bell’s 286 Workstation, aqnd handled PR for local companies like Zsoft, an early graphics software developer, and Anacomp, a data storage manufacturer and service provider. On the consumer side, he has worked with The Coca-Cola Company, EarthLink, Starbucks Coffee Company, and Chick-fil-A and former Blue Circle America.
He says the Atlanta market is ideal for a firm with global agency experience and a boutique infrastructure and culture. “A public relations firm today can be successful if it understands how to manage its operations shrewdly; recruit smart, experienced people who have the skills to scale to management responsibilities; pursue strategic and fruitful new business with great energy and thinking; and execute against existing business with the same level of enthusiasm, strategy and creativity that you illustrate during the ‘dress rehearsal,’” he says.
The firm’s core offerings will include media and analyst relations, writing and communications training, strategic planning, internal communications, executive visibility, crisis communications, corporate social responsibility and creative program development, which will include product launches, seasonal promotions and market entry.