HONG KONG—In a rare trifecta, Ogilvy Public Relations Worldwide took home The Holmes Report’s Asia-Pacific Consultancy of the Year award, the Platinum SABRE for the region’s best PR campaign (for its work on behalf of Visit Britain, and an evening-best eight SABRE Awards for its clients—more than any other agency on the night.

Ogilvy’s “Great Chinese Names for Great Britain” was selected as best in show over four other finalists for the award:

  • Art & Heart—Mercedes-Benz Korea with Ketchum Korea
  • Banking Giant SBI Wins Over Indian Millennials—State Bank of India with Adfactors PR
  • Look Again Campaign—Ministry of Gender Equality and Family with FleishmanHillard Korea
  • The Release of Peter Greste—Al Jazeera English with Howorth and Parker & Partners, Ogilvy PR Australia

“There’s a reason the Great Chinese Names campaigns has picked up a host of awards,” says Paul Holmes, chair of the SABRE jury. “It’s a great creative campaign, executed using a blend of traditional and digital and social tactics, that delivered really impressive business results. In a very competitive field of terrific contenders, it really resonated with judges.”

Ogilvy also picked up eight Gold SABRE Awards for its clients, more than competitors such as MSLGroup (five); India’s Adfactors PR and multinationals Edelman and Weber Shandwick I(four each); FleishmanHillard (three); and BlueDigital, Dentsu PR, Fortune PR, Hill+Knowlton Strategies, and Ketchum.

View the full list of:
2015 Asia-Pacific SABRE Award winners
2015 Asia-Pacific Consultancies of the Year


Cannes Lions 2015: Great Chinese Names for Great Britain, Visitbritain (Ogilvy Pekin) from MediaCat TV on Vimeo.