WASHINGTON, D.C.— The Washington, D.C. office of Ogilvy Public Relations Worldwide has been awarded a two-year contract from the Centers for Disease Control & Prevention to provide branding and communications outreach support for the National Breast and Cervical Cancer Early Detection Program.
The firm has also been awarded six new government contracts for clients including the CDC, U.S. Department of Health & Human Services, Federal Emergency Management Agency, National Institute on Drug Abuse, National Institute of Diabetes and Digestive & Kidney Diseases and the U.S. Department of Veteran Affairs.
The early-detection provides low-income, uninsured, and underserved women access to timely breast and cervical cancer screening and diagnostic services. Ogilvy PR will help the NBCCEDP develop and disseminate communication resources to aid the national program and State and local grantees in building visibility, capacity and support, while reaching and screening more program-eligible women within their communities.
Ogilvy PR has a long history of working with CDC to advance cancer awareness, early detection, and prevention and also has assisted CDC in conducting communications research and developing materials about breast, cervical, and prostate cancers.
Other new clients include:
· HHS’ Office of Public Health & Science, which Ogilvy will assist in planning, developing, executing, and evaluating a three-year national media campaign to reduce health care-associated infections and the associated personal, institutional, and healthcare system costs.
· FEMA’s Office of Environmental Planning & Historic Preservation, for which the agency will perform a media and outreach audit and analysis to inform the development of an enhanced outreach strategy to raise the profile of the work and mission of the OEHP.
· NIDA’s Office of Science Policy & Communications, which will team with NIDA in its efforts to communicate the results of drug abuse and addiction research to various audiences using traditional and web-based social media.
· NIDDK’s National Kidney Disease Education Program, for which Ogilvy will continue its longstanding partnership to provide communications support services for the NKDEP’s mission to improve the detection and management of chronic kidney disease.
· U.S. Department of Veteran Affairs, for which the firm’s social marketing experts will support elevating the visibility of the Polytrauma and Traumatic Brain Injury Program to veterans, their families and the public.
NEW YORK—Ogilvy & Mather Worldwide has been appointed as the global communications partner of UPS, following a thorough and professional selection process which narrowed down the choices from eight global networks over a six month period.