BRUSSELS—The Brussels office of Ogilvy Public Relations Worldwide has been selected to develop a communications plan for Eurocontrol’s Central European Air Traffic Services initiative. Eurocontrol is the European Organisation responsible for ensuring the safety of air travel and CEATS is a strategic initiative to streamline air traffic services in seven central European countires (Austria, Hungary, Croatia, the Czech Republic, Slovakia, Slovenia, Bosnia and Herzegovina) and in northeast Italy.
The account is worth €93,000 (about $94,000) over four months and is for strategy development only. Implementation of the plan may be the subject of future contracts.
Ogilvy, which earlier this year supported Eurocontrol’s Reduced Vertical Separation Minima program regarding the airspace over 41 countries, was selected because of its aviation expertise and familiarity with the organization.