WASHINGTON, D.C.— Ogilvy Public Relations Worldwide has been awarded a five-year communications support contract with the National Cancer Institute office of communications and education. The work will be performed by Ogilvy PR's Washington, D.C.-based social marketing team in collaboration with the company's life sciences consulting subsidiary, Feinstein Kean Healthcare.
The Ogilvy Team will work with NCI to create a comprehensive communications platform reflecting the mission of the Institute and its commitment to ensure that "Everything we do at NCI begins and ends with real people; those with cancer, those at risk for the disease and those who care for them." The contract will include strategic planning, materials development, campaign development, professional and technical communications, special audience efforts, special events, and other activities.
Ogilvy PR's team will be supported by The Media Network and DB Consulting Group, both Silver Spring, Md., based companies. Initial funding for the first year of the contract is $2.8 million and work begins immediately.