ATLANTA—NexCen Brands, a vertically integrated brand acquisition and management company and parent of brands brands including The Athlete’s Foot, Bill Blass, and MaggieMoo’s, has seleected Ogilvy Public Relations Worldwide as its new public relations agency of record. The firm will work on increasing awareness and driving sales of its growing portfolio of QSR and franchise retail brands and will also handle the NexCen corporate brand, focusing on managing high level business media, executive positioning and specialized communications with the stakeholder communities.
"To continue NexCen’s growth as a world-class brand management company, it became clear that we needed to partner with a world-class firm," says Robert D’Loren, president and CEO of NexCen Brands. "Its ability to leverage its experience and provide innovative thinking will help make our brands more relevant and be of tremendous support to our franchisees, business partners and shareholders."
The NexCen account will be lead by Ogilvy PR’s Atlanta and New York offices. Work will focus on national and local media relations, sponsorships, events and corporate positioning.
NexCen Brands began its brand-focused strategy in June 2006, and today has more than 1,500 franchised stores globally.