Ogily's Silver Tapped to Lead GCI Consumer Practice
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Ogily's Silver Tapped to Lead GCI Consumer Practice

Andrew Silver, formerly of Ogilvy Public Relations Worldwide, has been named executive vice president of GCI Group’s North America consumer practice, home to clients including Rémy Martin, Nike, Darden, Schick, and Whole Foods.

Paul Holmes

NEW YORK— Andrew Silver, formerly of Ogilvy Public Relations Worldwide, has been named executive vice president of GCI Group’s North America consumer practice, home to clients including Rémy Martin, Nike, Darden, Schick, and Whole Foods. At the same time, the firm has established two new practice specialties: interactive marketing and sports marketing, headed up by GCI veterans Melissa Schumer and Steve Bonsignore, respectively. Silver joins GCI from Ogilvy, where he was executive vice president, group director of the New York consumer marketing practice. At Ogilvy, he worked with clients such as Unilever, Luxottica Group, BP and Johnson & Johnson. Earlier, he was at Edelman where he led the Dove campaign across the U.S. and served as the general manager of Edelman’s Shanghai office. Silver will be based in New York but will work across the firm’s Austin, Atlanta, Chicago, Los Angeles, San Francisco and Toronto offices. Schumer, GCI California executive vice president, will lead the interactive entertainment sector, which will cater to the needs of the consumer entertainment industry. Bonsignore, vice president and longtime New York executive, will lead the sports sector and work with clients including Nike, Major League Baseball, the Sony Ericsson WTA Tour and The PGA Tour.
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