Global PR Summit 2015
The most important event in the global communications world’s calendar.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The merger of international marketing services companies Omicom and Publicis Groupe will create the largest holding of PR businesses in the world.
Paul Holmes 28 Jul 2013 // 6:47AM GMT
NEW YORK and PARIS—The merger of international marketing services companies Omicom and Publicis Groupe—expected to be formally announced later today— will create the largest holding of public relations businesses in the world, bringing together a roster that includes global brands including FleishmanHillard, Ketchum, MSLGroup and Porter Novelli, with a combined fee income in excess of $1.82 billion, based on numbers published as part of our Holmes Report 250 global ranking.
That’s enough for the merged business to overtake WPP, which reported public relations and public affairs fees of $1.49 billion for 2012.
The addition of MSLGroup to the Omnicom portfolio will also strengthen the group’s PR operations in the fast-growing Asia-Pacific region. While FleishmanHillard has established itself as a major player in the region over the past five years; Ketchum still lags most of its peers despite a number of acquisitions in recent years; and Porter Novelli is a minor force, except for its Shunya operation in China.
MSL, by contrast, has been on an acquisition binge in China and India, and was named our Asia-Pacific Consultancy of the Year just a few weeks ago.
MSLGroup also brings with it a serious capability in the high-end financial communications realm. It owns Kekst and Company, a perennial leader in the US mergers and acquisitions business, and international boutique CNC, as well as Publicis Consultants in Paris, JKL in the Nordics and Capital MS&L in the UK and the Middle East.
While Omnicom is a joint venture partner in Kreab Gavin Anderson, that firm rarely features among the leaders in the M&A rankings. The US-based holding company also owns Clark & Weinstock and Chlopak Schecter & Partners, both known for their public policy expertise. Public affairs is one area where MSL remains under-strength compared to many of its peers.
Other agencies in the Omnicom fold include cause branding and corporate responsibility specialist Cone and lifestyle and healthcare public relations firm Marina Maher Communications.
According to published reports, Publicis’ chairman and CEO Maurice Levy will be chairman of the merged company, with Omnicom’s John Wren (pictured) as CEO.
Arun Sudhaman 18 May 2015
Definitive picture of global PR industry emerges today, as the Holmes Report and ICCO launch the 201 ...
Aarti Shah 16 Apr 2015
While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup for Newsletter Sitemap
© The Holmes Report 2014