On editorial integrity
Charting the future of public relations
Holmes Report

On editorial integrity

Paul Holmes

Splendid snark from the British (naturally) TechCrunch columnist Paul Carr on the subject of editorial integrity and interference from the business side of the enterprise, in which he reminds a colleague: “You do not—emphatically do not—have a responsibility to ‘stay on good terms’ with movie studios. On the contrary, when a movie company asks you to try to strong-arm a colleague into dialing down her editorial voice, it’s in your best interests as a professional editor to tell them to go fuck themselves.” I'd only add that for PR people to try to influence editorial this way is ultimately counter-productive: the only reason earned media is more credible (and therefore valuable) is because of its perceived integrity.  Corrupt the medium and you devalue PR.
Article tags
Media PR
View Style:

Load 3 More
comments powered by Disqus