OpenSkies, New BA Airline, Retains Sloane & Company
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OpenSkies, New BA Airline, Retains Sloane & Company

OpenSkies, a new transatlantic airline from British Airways, has hired Sloane & Company to provide public relations support. Pending regulatory approval, OpenSkies plans to launch inaugural service from Paris to New York this summer.

Paul Holmes

NEW YORKOpenSkies, a new transatlantic airline from British Airways, has hired Sloane & Company to provide public relations support. Pending regulatory approval, OpenSkies plans to launch inaugural service from Paris to New York this summer and several other continental European to New York routes over the next 12 months. Sloane & Company will create a premium brand, raise awareness of its travel experience and promote the airline to both the travel community and consumers in key markets.

 

“Everything we do at OpenSkies will be focused on service and providing customers with the best and most enjoyable experience, from our fully flat beds to our creative menu,” says Dale Moss, managing director of OpenSkies. “Sloane & Company matched our passion for great client service and upped the ante with its extensive experience and success in the travel industry.”

 

Sloane & Company is responsible for highlighting the value and logic in OpenSkies’ product offering, as well as showcasing the airplane’s distinct atmosphere, which will focus on personalization, comfort and intimacy.  Communications will be targeted at several key market niches including the fashion, retail and financial services industries in Europe and the

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