BEIJING—Procter & Gamble is one of the world’s great marketers, and in recent years has been one of the world’s great communicators, thanks in large part to the work of Rene Co, who currently leads P&G Greater China communications as well as Asia P&G corporate brand franchise and corporate communication and reputation.
The quality of the firm’s work—as evidenced by multiple Asia-Pacific SABRE Award nominations for the company and its brand—and of its reputation in the region is the reason that Co will be presented with a SABRE Award for Outstanding Individual Achievement at this year’s Asia-Pacific SABRE dinner.
Co has been with the company for over 25 years. Prior to his current role, he was the managing director of Procter & Gamble Hong Kong from August 2000 to June 2006 and before that had 15 years of marketing and brand management experiences in several P&G subsidiaries including the Philippines, Taiwan and Mainland China. He has managed several categories including hair care, skin care, health care, oral care and was responsible for launching Rejoice and Pantene in the Philippines, Vidal Sassoon in Taiwan and Mainland China, Clairol Herbal Essences in Hong Kong and China.
He also has a strong track record in the area of corporate responsibility. He launched the long the running “Six Minutes, Protect a Life” campaign focused on prevention of cervical cancer among women in Taiwan and in China, he led the revitalization of P&G Project Hope School program and engineered the P&G corporate program for the relief, recovery and rebuilding of areas affected by the Wenchuan, Yushu, Ya’an and Ludian earthquakes.
Says Glenn Osaki, Asia-Pacific CEO for P&G agency MSLGroup: “Rene Co is the model of today’s communications practitioner: high business acumen and marketing savvy; always-on social media conversationalist (57,000+ Weibo followers); global mindset; dedicated to nurturing the next generation of talent; disciplined and high integrity.”
Co is a third generation Chinese from the Philippines and is fluent in English, Mandarin, Fookienese, Taiwanese, Cantonese and Filipino.