WARSAW—P&G has tapped MSLGroup to lead a corporate campaign that aims to support its Olympic sponsorship activity in Central Europe.
After major campaigns at the Vancouver 2010 and London 2012 Olympics, P&G now has its eyes set on Sochi 2014 and Rio 2016.
MSLGroup, which counts a worldwide relationship with P&G, has previously worked only on consumer brands for the FMCG giant in Poland, including activity for Max Factor and Olay.
"Extended cooperation with such a recognized client not only is an exciting challenge for us, but also an acknowledgement of our team’s capabilities," said Malgorzata Majewska, client service director at MSLGroup in Poland.
MSLGroup will be responsible for implementing the project in the Polish market, covering media relations, blogger relations, social media as well as internal communication.
As a regional hub, MSLGroup’s Polish team will also coordinate activities in selected countries across Central Europe.