PainePR Adds Toshiba Business Solutions
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PainePR Adds Toshiba Business Solutions

Toshiba America Business Solutions, the imaging solutions division of Toshiba Corporation, has selected PainePR as its national public relations agency of record.

Paul Holmes

COSTA MESA, February 5—Toshiba America Business Solutions (TABS), the imaging solutions division of Toshiba Corporation, has selected PainePR as its national public relations agency of record.
 
Paine has been agency of record for Toshiba America Medical Systems since 1996, and will expand its relationship with Toshiba America to provide national communications support to TABS, as well as publicity for the company’s network printing products, including copiers, facsimile, printers, toner products, software and network controllers. 
 
The firm also will provide strategic support for the company’s edgy “Don’t Copy. Lead.” advertising campaign launched in 2001.
 
The account will be headed by Cynthia Rude, senior vice president, with additional support provided by the firm’s New York Office, headed by Paul Wood, senior vice president and general manager.
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