Panansonic Selects Lewis to Promote New Imaging Division
Charting the future of public relations
Holmes Report
CEO

Panansonic Selects Lewis to Promote New Imaging Division

Panasonic has chosen Lewis PR to manage a pan-European public relations campaign to promote its new imaging division. Part of Panasonic’s European system network, PSNE, the new business unit markets scanners and electronic whiteboards across Europe.

Paul Holmes

LONDON—Panasonic has chosen Lewis PR to manage a pan-European public relations campaign to promote its new imaging division. Part of Panasonic’s European system network, PSNE, the new business unit markets scanners and electronic whiteboards across Europe.

The campaign, spanning five markets, will be coordinated from the firm’s Paris office, where the account has been serviced for the past 18 months. In addition to France, Lewis will now handle media relations for the brand in the U.K., Germany, Spain and Italy.

Panasonic’s aim is to enhance its reputation in vertical markets such as education where the brand can provide integrated solutions, which are specifically adapted to the development of the digital school. Panasonic also targets public sector organizations as well as private businesses by offering a wide range of high-quality business scanners.

View Style:

Load 3 More
comments powered by Disqus