NEW YORK—Alan Taylor Communications, a lifestyle and sports public relations specialist, has been retained by Panasonic Corporation of North America to provide marketing communications support for the company’s sponsorship of the 2006 Olympic Winter Games in Turin, Italy.
Panasonic, a subsidiary of Japanese electronics company Matsushita, has been a worldwide Olympic sponsor since the 1988 Olympic Winter Games in Calgary, providing TV, audio and video technology equipment for the Olympic movement. The company’s technology plays a role in broadcasting the sights, sounds and unique excitement of the Olympic Games around the world.
ATC will execute a series of strategic communications initiatives to support Panasonic’s sponsorship including an Olympic-themed “Kid Witness News (KWN)” program, where students from select schools in the nationwide program will have the opportunity to interview Olympic athletes as part of a documentary they will create. The KWN program provides video equipment to more than 200 schools, allowing students to learn the finer points of video production.
Additional initiatives will include a series of strategic media tours with gold medalist skier Picabo Street; an athlete seeding program; and a campaign educating media and consumers on Panasonic’s use of the most sophisticated video, audio, and broadcast equipment to enhance the viewing experience for people around the world.
According to Bob Greenberg, Panasonic vice president, corporate brand marketing, “Panasonic’s philosophy is to create products from life that enable people to live an easier, more enjoyable life. With that in mind we try to promote the Olympic spirit and adhere to the motto of swifter, higher, and stronger.”