NEW YORK—Bo Park has joined MWW Group as senior vice president, corporate reputation. Park will serve as a senior member of MWW Group's corporate communications practice and comes to MWW after serving as vice president of communications at Gemstar-TV Guide, the media, entertainment and technology company, which was acquired by Macrovision Solutions Corporation in 2008.
In her time at Gemstar-TV Guide, Park was responsible for managing communications in support of the company's business and financial turnaround, including executive and internal communications, financial and business media relations and transaction communications. She also acted as a company spokesperson and editor-in-chief of an award-winning employee newsletter.
Prior to Gemstar-TV Guide, Park served as director of communications for Cablevision's start-up satellite service, VOOM, during which time she spearheaded an award-winning consumer and technology media relations campaign. Park also served as the primary spokesperson for Rainbow DBS and senior media strategist for the corporate practice at Ogilvy Public Relations.