NEW YORK—Amy Woodward Parrish has joined GCI Group as senior vice president and leader of a newly established integrated marketing solutions practice based in the firm’s Atlanta office. She will be responsible for developing expertise in creating and executing fully integrated marketing programs supported by technology driven solutions.
Parrish has more than 18 years of experience in marketing, technology and journalism. As president and co-founder of GLUE Communications, an interactive marketing communications and public relations firm, she provided traffic driving promotions, media relations, special event planning (online and in-market), marketing collateral, and web design to clients including Time New Media, Turner Network Television and Sotheby’s. She began her career as a journalist at NBC News.
“The demand for integrated services continues to accelerate and we are now well positioned under Amy’s leadership to maximize this growth opportunity,” says Ken Willis, chairman of Grey Atlanta and president of GCI /Atlanta. “Amy’s diverse background touches on all aspects of the integrated solutions approach and her flair for the entrepreneurial are perfectly suited to our culture at GCI.”
GCI merged its Atlanta office with integrated marketing firm 360 thinc earlier this year, bringing together advertising, marketing and PR under one roof.