NEW YORK—Patrice Tanaka & Company has added HoMedics, a leading brand of personal healthcare, beauty and wellness products, to its client roster.
PT&Co. will be responsible for developing a multi-tiered communications campaign to build the HoMedics brand and generate awareness for the company’s products and for similar activities for the company’s precision measurement brands, Taylor Precision Products and Salter Housewares.
“HoMedics is known for creating innovative, out-of-the-box, quality products. We wanted to work with a public relations agency that mirrored these qualities,” said Homedics’ vice president of marketing Barb Westfield. “PT&Co.’s impressive background in the beauty, wellness and housewares industries coupled with the agency’s breakthrough campaigns and knowledge of the retail climate makes them the ideal partner.”
As head of PT&Co.’s beauty/fashion/retail group, agency president Maria Kalligeros will oversee the HoMedics account.