COLUMBUS, OH—Integrated marketing firm Paul Werth Associates is bolstering its digital and social media marketing prowess with the acquisition of huber+company interactive. Founded by veteran designer and strategist Bryan Huber in 2003, huber+co. specializes in Internet marketing, Web design and development, social media integration, e-commerce, search engine optimization and analytics.
Huber will become Werth’s chief interactive officer, where he and his team will lead the continuing integration of interactive marketing strategies into the firm’s strategic public relations, advertising, public affairs, market research and digital communications practice. The huber+co. team will relocate to Werth’s office.
Werth will continue to use the huber+co. name, which has won strong brand equity through an approach that combines Internet-focused strategy, user-centered Web design, search engine marketing, social media integration, analytics, creative communications and technology to make a brand more compelling and competitive. The company’s social media innovations include Tweet My Timesm, a social media utility for endurance racing.