DALLAS—Bob Pearson, previously vice president of communities and conversations at Dell, has left the company to become president of The Blog Council, a leading forum for large companies to share best practices in social media. While at Dell, Pearson oversaw the company's social media efforts worldwide and his work at Dell is considered by many to serve as a model for how big businesses should work with blogs, communities, and other social media.
Blog Council members are heads of social media at Fortune 1000-size companies who share best practices as they pioneer these programs. Members include Cisco, GE, Dell, Microsoft, Wells Fargo, The Home Depot, Procter & Gamble, and Walmart.
“Social media represents a disruptive set of technologies and techniques that will transform a company's business practices, improve conversational capabilities with customers and empower employees to learn and share their knowledge in real time,” says Pearson. “In the years ahead, we will see social media evolve into a discipline that companies use throughout their organization, from marketing to technical support to human resources.”
Pearson joined Dell in early 2006 as vice president of corporate group communications, having most recently served as head of worldwide communications for Swiss pharmaceutical giant Novartis. Earlier, he spent five years in senior management positions at GCI Group as president of the Americas and chairman of healthcare worldwide. Previously, he was vice president, global public affairs for the North American operations of Rhone-Poulenc Rorer and held several communications and sales positions at Ciba-Geigy.
Pearson will join Andy Sernovitz, who remains CEO of the Blog Council.