Pelican Products Taps CRT/tanaka
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Pelican Products Taps CRT/tanaka

CRT/tanaka has been retained by Pelican Products to offer strategic counsel and support in several areas of the company’s business. Pelican is a global leader in the design and manufacture of advanced lighting systems and virtually indestructible cases.

Paul Holmes

RICHMOND, VA—CRT/tanaka has been retained by Pelican Products to offer strategic counsel and support in several areas of the company’s business. Pelican is a global leader in the design and manufacture of advanced lighting systems and virtually indestructible protective cases, sold to military professionals, video crews, divers and other consumers.

 

The agency will handle strategic national business and consumer media relations outreach, as well as integrated marketing and new media support for Pelican, and will support PR efforts for the company’s global expansion.

 

“We were impressed by CRT/tanaka’s strong track record in business-to-business marketing and media relations. They really took the time to dive into our business and to understand what Pelican sought to accomplish through public relations,” says Lyndon Faulkner, president and CEO of Pelican Products.

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